house of New World Wine Cellar Review: Fine Wine’s ‘New World’ Hotspot ep2

wine cellar hotspot located on the first floor of House of Shinsegae

house of Shinsegae Wine Cellar H.O.S WINE CELLAR

400-pyeong ‘Fine Wine Specialty Pavilion’ with 5,000 bottles of alcoholic beverages

1. 9+ zoned wine selections in 9 zones Securing an overwhelming gap through granular curation The House of Shinsegae Wine Cellar curates 400 pyeong of space in 9 zones

An overview of the HOSS wine cellar

• 1. zoned by sparkling/red/white, then by
• 2. old Continent / New Continent
• 3. sub-countries within continents
• following these three steps is the basics.

however, I was impressed that HOS’s wine cellar goes beyond these distinctions and digs deeper for items that they specialize in, subdividing them into product groups like ‘3. Bordeaux 4. Burgundy 5. France 8. USA 9. Collectors Club’.

and each of the nine product groups is divided into nine zones, so it has the strength of being quite intuitive to index while looking at nearly 5,000 wines.

The basic zoning of each section is to develop a closet display using walls and columns, and has a module to display products on the island display.

the wine cellar, which is divided into nine zones, is particularly impressive,

The U.S. section has a section that specializes in wines from Shaper Vineyards, which Shinsegae is known for acquiring, adding depth. it was also positive that I could intuitively know the information about the wine I was buying from the customer’s point of view through the brief description in the POP. (The wines released by Shepherd Vineyards are approximately around 50~100 million won.)

still, there are details about the sale scattered throughout the store to create a sense of urgency.

tables labeled “Star Producers” and “Special Offers” are spaced by zoning, and the ultra-expensive vineyards are a reminder to customers to open their wallets.

in the case of the Bordeaux, Burgundy, and French wine sections, which are relatively deeper in depth among the sections 1 through 9, unlike the sections 7 through 9, the store layout can also be characterized by intentional closure to enhance product immersion

spirit Zone 1 specializing in whisky

the No. 1 Spirit Zone, which specializes in whiskey, has a completely different space design from the other spaces, visually differentiating it from wine.It was also impressive to see a separate section for the expensive and limited edition products of the #Gordon&McPhail Private Collection, which costs 100 million a bottle. Popular brands also have their own sections to increase the concentration of products.

HOS’s wine cellar, which is fully stocked with popular products, also showed its confidence in its products

aPEX COLLECTION + gourmet restaurant emphasizing privacy

the House of Shinsegae wine cellar is also home to another special area, the APEX COLLECTION, which is curated for the most discriminating customers at the top of the wine world. This is a high-end cellar that features extremely expensive and rare wines, so it is essential to be accompanied by an in-store staff member

the APEX COLLECTION, an unmarked space with nine sections, exudes a sense of luxury even more than the spaces outside

here, it’s cheap crystal lol

Now, the most expensive wine in the world is a series from Leroux, not DRC… 200 million a bottle Last but not least, I’m going to organize the hotspots into a series. Enjoy!