The taste that even the black-and-white chef has jumped into, the new burger craze that has people lining up to eat.

최근 버거 시장에서 놀라운 변화가 일어나고 있습니다. 특히, 유명 셰프와의 협업으로 탄생한 새로운 메뉴들이 소비자들의 마음을 사로잡고 있으며, 많은 사람들이 이 맛을 경험하기 위해 긴 대열을 이루고 있습니다. 이처럼 프리미엄 수제버거 브랜드와 글로벌 브랜드들이 함께 성장하고 있어 앞으로의 버거 시장이 더욱 기대됩니다. 이제 구체적인 방법을 아래에서 확인해보도록 하겠습니다.

 

2025 Burger Market Trends and Growth

The domestic burger market is expected to grow from approximately 4.2 trillion won in 2024 to around 5 trillion won in 2025. The expansion of premium handmade burger brands, the entry of global brands, and collaborations with famous chefs are changing the landscape of the market. In particular, the winners and runners-up of MasterChef Korea are collaborating with Lotteria and Mom’s Touch to introduce new products, capturing both sales and buzz.

Best New Burgers Worth Waiting In Line For

Mom’s Touch – Edward Lee Burger

The Edward Lee Burger, created in collaboration with MasterChef Korea runner-up Chef Edward Lee, features a special bacon jam added to a spicy burger and beef burger, gaining popularity to the extent that pre-orders sold out immediately after its launch. Its availability is limited to select locations, adding to its rarity.

McDonald’s – McSpicy Shanghai Tteokbokki & Shubi Tteokbokki

McDonald’s has introduced the McSpicy Shanghai Tteokbokki and Shubi Tteokbokki, which add a spicy tteokbokki sauce to popular burgers. With a creamy yet spicy sauce and chewy patties, they offer a taste that differentiates from existing menu items.

Burger King – Bulge Burger & Whole Mozzarella Whopper

The Bulge Burger was born from the ideas of firefighters and has been officially launched as a new item. It features a rich combination of beef and shrimp patties, whole shrimp, cheese, and special Diablo sauce, capturing both heartiness and spiciness. The Whole Mozzarella Whopper is a Korean-style new menu item that harmonizes crispy whole mozzarella cheese with marinara sauce, maintaining steady popularity since its launch.

Popeyes – Louis Golden Filet Burger

The Louis Golden Filet Burger is a premium chicken burger that combines a crispy chicken leg patty with smoky mustard sauce and a brioche bun, upgraded from a previously popular menu item.

No Brand Burger – Basil Egg Mayo

The Basil Egg Mayo is a new item that harmonizes fragrant basil sauce, savory egg mayo, and grilled meat patty, offering a refreshing flavor and smoothness at the same time.

Popularity of Handmade Burgers & Global Brands

Premium handmade burger brands and global brands (such as Five Guys and Shake Shack) have also joined the line of popular items with new menu launches and store expansions. With fresh ingredients, unique menus, and visuals that call for Instagram-worthy shots, they are appealing to the tastes of the MZ generation.

Conclusion and Outlook for the 2025 Burger Market

The collaboration of MasterChef Korea chefs, the entry of global brands, and the differentiated new menus from each franchise are contributing to the increasingly heated growth of the burger market. The excitement for new burgers worth waiting in line for is expected to continue. If you’re a consumer looking for new tastes and experiences, try out the popular new menu items right now!