최근 밀라노 패션 위크에서 한국 디자이너들이 선보인 전시는 K-패션의 매력을 전 세계에 알리는 중요한 계기가 되었습니다. 이 행사에서는 한국의 다섯 개 브랜드가 모여 그들의 독창적인 디자인과 섬세한 감성을 공유하였으며, 이는 한국 패션의 글로벌 영향력을 더욱 확장하는 데 기여하고 있습니다. 더욱이 서울과 이탈리아 국가 패션 협회 간의 협력으로 이루어진 이번 전시는 한국 패션이 세계 무대에서 자리 잡는 데 큰 도움이 되었습니다. 이제 아래에서 하나씩 확인해보겠습니다.

Five Korean Designers Captivating Milan: The Resonance of K-Fashion

At Milan Fashion Week, one of the world’s top four fashion weeks, Korean designers showcased an exhibition to highlight the strength of K-Fashion.

K-Fashion in Milano: The Echo of Seoul

 

With the global spread of Hallyu content, K-Fashion is also expanding its influence on the global stage. Earlier this year, the city of Seoul signed an agreement with the Italian National Fashion Association (Camera Nazionale della Moda Italiana, CNMI) to actively support the overseas expansion of Korean fashion brands.

As part of the collaboration program, Seoul and CNMI invited five selected brands through a review process: BONBOM, EENK, JULYCOLUMN, MMAM, and youser to showcase an exhibition titled ‘Resonance: Voices of Seoul’ at Milan Fashion Week.

This exhibition was held for five days at the Palazzo Giureconsulti in Milan, and on the second day of the exhibition, a K-Fashion conference took place where each brand introduced their collections and networked with local buyers and press.

Five Korean Brands That Enchanted Milan

Before

 

BONBOM

BONBOM showcased designs that combine the sophistication of traditional tailoring with avant-garde silhouettes, infusing classic styles with fresh fantasy.

 

EENK

EENK emphasized the harmony of delicate details and unique colors through a collection inspired by vintage classics and Korean traditions.

JULYCOLUMN

JULYCOLUMN revealed the brand’s originality by modernly reinterpreting Korean craftsmanship, presenting timeless designs.

MMAM

MMAM presented a new aesthetic that breaks gender boundaries by sensually expressing asymmetry and duality, inspired by the purity and imagination of childhood.

youser

youser showcased an innovative collection that reinterprets traditional patterns through a surreal approach that transcends the boundaries of 2D and 3D, connecting the past and present.

Global Reactions to K-Fashion

Elena Passeri, the Milan editor of the fashion magazine Fashion Network, praised the creative and elegant style unique to K-Fashion. There is a growing appreciation in the Milan fashion scene for the outstanding sensibility and innovation of Korean designers.

This exhibition has solidified the presence of Korean designers on the global fashion stage and has become a stepping stone to further enhance the global expansion potential of K-Fashion.