The essence of Naver, the reason we never stop exploring.

안녕하세요. 변화의 속도가 빨라지는 이 시대에, 우리는 Naver의 본질을 다시 한번 되새길 필요가 있습니다. Naver는 1999년 검색 서비스로 시작해 다양한 분야로 확장하며 사용자와 함께 성장해왔습니다. 그 과정에서 Naver는 항상 사용자 중심의 철학을 잊지 않고, 탐구의 정신을 바탕으로 새로운 도전들을 계속하고 있습니다. 이제 아래에서 하나씩 확인해보겠습니다.

The world changes every day. Artificial intelligence is transforming industries, and people’s expectations are constantly evolving. In the midst of these changes, there is only one important question: Who are we?

Change is rapid, but our direction is clear

In 1999, Naver started as a search service. However, it has now expanded into various fields such as commerce, fintech, content, and cloud, becoming a multifaceted platform. It is also actively investing in future technologies like artificial intelligence, robotics, and digital twins.

However, rapid growth should not lead us to forget our essence. Therefore, Naver has reflected on itself and found the answer. That is the essence of Naver.

An explorer in a green hat, Naver

Naver has always enjoyed new challenges.

• In 1999, the launch of Junior Naver, the first children’s portal in Korea
• In 2000, the introduction of the world’s first integrated search revolutionized the search paradigm
• In 2013, the establishment of the first eco-friendly data center by a domestic internet company
• In 2021, the unveiling of HyperCLOVA, the first large-scale artificial intelligence in Korea

However, exploration is not just a simple challenge. It requires perseverance to see it through in difficult environments.

• Search: Evolving from keyword-based to AI-driven conversational search
• Shopping: Growing from simple price comparison to a personalized recommendation platform
• Fintech: Expanding from simple payments to small business settlement services and virtual reality tours of real estate

Amid rapid changes, what Naver never loses sight of is the user.

The user is our compass

The reason Naver does not stop changing is simple. It is about finding what users want and solving what they need. This is Naver’s identity and the essence of being Naver.

This philosophy is also reflected in the design. Naver’s main graphic design is inspired by a compass. It embodies the commitment to keep users at the center even in a changing environment.

At Naver 1784 and the Green Factory lobby, you can see the Naver identity wall. The wall features graphics shaped like a compass along with the phrase “We the Navigators.” This signifies that users are explorers paving new paths alongside Naver.

Special goods infused with brand philosophy

Naver identity continues in brand goods. They are not just simple items, but tools that naturally embody Naver’s direction.

Naver identity goods lineup

• Sticker packs and postcard sets
• Tea coasters and keyrings
• Magnets and compass thermometers

These goods are utilized in various touchpoints such as recruitment, onboarding, and company-wide programs, and new products will continue to be released in the future.

A compass opening the future, Naver identity Naver identity is not about adhering to past principles, but about setting a direction towards the future. Naver plans to naturally apply artificial intelligence to core services such as search, maps, shopping, and advertising through its on-service AI strategy. The goal is to provide a more intuitive and personalized user experience. However, technology alone is not enough. No matter how advanced the technology, without design and brand philosophy, it cannot enter people’s daily lives.

Naver identity means

• The power of technology becoming closer to the user
• Creating convenient, intuitive, and creative experiences
• The explorer spirit that does not lose direction amid change
• Naver will continue to change in the future.
• And always, at the center, is the user