curriculum’s special exhibition ‘Spring Semester’

from March 3 to March 9, Curriculum, a pop-up bookstore located at the end of Samcheongdong, will host a special exhibition, ‘Spring Semester’. the exhibition is not just a celebration of spring, but focuses on how participating brands can inspire audiences through their stories and work.The exhibition will feature three brands: Lee Sungdang Confectionery, Portraits and People, and Tool Press’ own brand, branded by Tool Press. each brand brings its own personality and philosophy to the exhibition, shedding new light on the emotions of the spring season.Portraits and People is a brand that develops tea culture based on a humanistic perspective, and this exhibition will feature a tasting of five East Asian teas alongside a book curation centered on the theme of ‘Idyllic Spring’. the tea and the book each serve as a medium to tell a story, conveying the mood of the new season, and visitors can experience a special tea tasting for a limited time.Lee Sungdang Confectionery is the oldest bakery in Korea and a brand with a long history. at the exhibition, Lee Sungdang’s signature sweets will be on sale, along with a book covering its 80-year history. the exhibition is organized by Toolpress, a design studio that has been working in various creative fields, including drawing, letterpress, craft, and branding. the exhibition will showcase and sell all of Toolpress’ projects to date, as well as unveil new products. you can also take a look at the entire design process at a glance, from the books that inspired the design process, to the concepts, sketches, deliverables, and behind-the-scenes work. On the last day of the exhibition, March 9, there will be a talk program about Toolpress’s branding and design process. the program will delve deeper into Toolpress’ working methods and branding strategies, and will be open for discussion with attendees.Spring semester is a great time to find new creative inspiration for the upcoming season. the week-long exhibition will feature a mix of original work and philosophies from each brand to stimulate the senses. if you’re looking to experience a new perspective on design and branding in the spring, don’t miss this opportunity. Curriculum Special Exhibition ‘Spring Semester’ – Location: Curriculum, 1st floor, 135 Samcheong-ro, Jongno-gu, Seoul – Date: March 3 – March 9, 2025 – Hours: 11:00 – 17:00 – Organized by Toolpress

curriculum’s special exhibition ‘Spring Semester’

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