shinsegae Department Store Gangnam Food Center ③

gourmet and grocery shopping at the same time, the pinnacle of the retail experience

shinsegae Department Store Gangnam Food Center has quickly emerged as a space that encompasses food culture and lifestyle in the domestic retail market. with the evolution of the space, it has maximized the customer experience and now offers more than just ‘grocery shopping’.

korea’s No. 1 food center by sales

in 2024, Shinsegae Gangnam ranked first in terms of sales among major department stores in Korea, with a total of KRW 3.326 trillion in sales. The food hall was a key category that contributed to the overall increase in sales, and is being transformed into an experience-centered space that goes beyond simple consumption.

eight yearsto renovation, the result of a well-executed project

the renewal of the food center has been a long-term project that has been in the works for eight years, starting in 2017. sweet Park, House of Shinsegae, Shinsegae Market, and the Deli & Health Zone, which is scheduled to open later this year. the four core zones will total 6,000 square meters, making it the largest food center in Korea.

the final piece, a 1,200-pyeong healthy food and deli zone

currently under construction, the 1,200-pyeong Healthy & Deli Zone will showcase high-end F&B content. it will feature curated food culture unique to Shinsegae, targeting consumers who are sensitive to gastronomic trends.

4 hot spots recommendedby buyers themselves

shinsegae Market will curate products with unique stories in each corner to enhance shopping immersion. here are some of the most noteworthy corners selected by our buyers:

1. select Farm – The culmination of fruits from around the country

a premium fruit brand where Shinsegae works with farmers to improve quality. expanding from 11 to 21 producers, we’re offering more variety and stable supply. it’s where the best of seasonal fruits meet.

2. shinsegae Beef – Curated meat from aging to cutting

shinsegae’s own brand, we have refined the grading system and advanced the aging and cutting techniques to maximize the natural flavor of Korean beef. we provide an optimized butchery experience for gourmets.

3. haenyeo’s Shinsegae – Capturing the flavors of the Jeju Sea

this project, which showcases seafood harvested in collaboration with 10 haenyeo villages in Korea, is Shinsegae’s strategic initiative to make high-quality seafood accessible to everyday people.

4. savoy Castle – A French-inspired grocery experience

‘Savoy Castle’, which offers traditional French seasonings, olive oil, and salt, is available only at Shinsegae Market in Korea. it provides an unrivaled shopping experience with sensual displays.

a department store at the center offood culture

shinsegae Gangnam Food Center is a space that goes beyond ‘grocery shopping’ and incorporates premium content into everyday life. it is a space that blends trends and experiences, curation and service, and is becoming a new standard for department store retail and a destination for all.

when the last renewal area is completed in the second half of the year, the Gangnam Food Center will become an iconic example of Korean retail.