the world of buccellati just got bigger and deeper

buccellati’s world just got bigger and deeper

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milan boutique expands into a space where history meets modernity

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italian luxury high jewelry house Buccellatihas expanded and refurbished its Milan boutique to create a richer brand experience. the expansion has seen Buccellati redesign the Piano Nobile space in the Palazzo Gavazzi building, in the heart of Italy’s luxury district, and create a space that blends the brand’s heritage with contemporary flair.

palazzo Gavazzi: Buccellati’s new stage

palazzo Gabbacciwas built between 1838 and 1839, and is known for its antique marble facade and grand balconies. designed by architect Luigi Chiericetti, the neoclassical style is impressive, and Buccellati has created a space in this historic location that reflects its new identity.

the touch of Chahan Minassian and Quadrillatero Studio

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the project was co-designed by Paris-based interior designer Chahan Minassianand Milan-based Studio Quadrilatero, who respected the existing architectural beauty while blending contemporary flair with Buccellati’s refined identity.

colors and materials: a modern interpretation of the Buccellati style

the new boutique is dominated by colors of gold, luna silver, bronze, and metallictones, and incorporates a variety of textures, including iridescent silks, champagne-colored mirrors, and wire mesh. the space sensually conveys the luxury and craftsmanship of Buccellati jewelry.

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showcasing Buccellati’s vintage selections and artisanal work

the front windows of the new store showcase the Maison’s signature jewelry and silverware, as well as a curated vintage collection. in some parts of the store, customers can also watch real artisans demonstrate engraving, giving them a close-up view of the high jewelry making process.

buccellati Milan boutique details

  • address: Via Monte Napoleone 23, 20121 Milano MI, Italy
  • features: expansion within Palazzo Gabbacci, restoration and renewal of the Piano Nobile space
  • design by: Chahan Minassian, Studio Quadrilatero
  • key Highlights: High jewelry, silverware, vintage selections, artisan work demonstrations

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