the new burger craze that even black-and-white chefs are jumping on the bandwagon

hamburger Market Trends and Growth 2025

the domestic hamburger market is expected to grow from KRW 4.2 trillion in 2024 to KRW 5 trillion in 2025. the expansion of premium handmade burger brands, the entry of global brands, and collaborations with celebrity chefs are changing the game. In particular, the winner and runner-up of Black & White Chef have collaborated with Lotteria and Mamstuchi, respectively, to introduce new products, which are gaining both sales and buzz.

the best new burgers to eat in line

mamstuch – Edward Lee Burger

the Edward Lee Burger, a collaborationwith Chef Edward Lee, runner-up on Netflix’s Black & White Chef, is a psy-burger and beef burger with special bacon jam that sold out of pre-bookings shortly after launch. they’re only available at a limited number of locations, making them even more scarce.

mcDonald’s – Maxpicy Shanghai Toowoomba & Shubby Toowoomba

mcDonald’s introduced the MaxSpicy Shanghai Tootsie Rolland ShoobyTootsie Roll, a spicy twist on the popular burger. with a creamy, spicy sauce and chewy patty, it’s a flavorful twist on the original.

burger King – The Bullet Burger & Whole Mozzie Whopper

theBurgerKing Burger is a new item on the menu that was the brainchild of firefighters. it’s a hearty combination of beef and shrimp patties, whole shrimp, cheese, and special Diablo sauce, making it both hearty and spicy. The Tongmo Zaapperis a new Korean-style burger made with crispy whole mozzarella cheese and marinara sauce, and has been a favorite since its launch.

papa John’s – Louis Golden Wheel Leverager

the Louis Golden Wheelburgeris a premium chicken burger with a crispy whole chicken thigh patty, smoky mustard sauce, and brioche bun, an upgrade to a past favorite.

no Brand Burger – Basil Egg Mayo

theBasil Egg Mayo is a new creation that combines aromatic basil sauce with savory egg mayo and a flame-grilled meat patty for a refreshing combination of flavor and tenderness.

the popularity of craft burgers & global brands

premium craft burger brands and global brands (Five Guys, Shake Shack, etc.) have also joined the queue with new menu items and store expansions. with fresh ingredients, creative menus, and visuals that scream for social media selfies, they’re catering to the tastes of Gen MZ.

conclusions and forecasts for the burger market in 2025

the burger market is heating up, with chef collaborations betweenblack and white chefs, the entry of global brands, and the introduction of new, differentiated menus by each franchise. the trend of new burgers in line is expected to continue. if you’re a consumer looking for new flavors and experiences, try these hot new items today!