the Totem Scarf, a Fall Old-Fashioned Look That’s Just a Step Too Far, and the World’s Clothesmakers Have Taken Notice

fall, the one item that changes the mood: the scarf

scarves by Swedish minimalist brand TOTEMEhave been all the rage among fashionistas around the world lately. along with the old-money look trend, scarves are one of the best-selling items this fall because they can elevate an entire outfit to a higher level of sophistication and luxury.

scarves are a key part of the old-money look

scarves are versatile, minimalist, practical, and subtly edgy, all at the same time. in a world where logo-play from luxury brands like Gucci, Chanel, and Louis Vuitton has become a bit of a cliché, Scandinavian brands are more understated and luxurious.

tOTEME, why we chose them

• minimalist design: sophisticated and practical without being overwhelming, fits effortlessly into a variety of looks
• quiet luxury: focusing on materials and workmanship, rather than logos, for a subtle luxury feel
• sustainability and affordability: High-end, environmentally conscious brand, great for value spending
• nordic sensibility: based in Stockholm, Sweden, sophisticated sensibility is popular with global fashionistas

changing trends and the rediscovery of the scarf

fashion-conscious consumers now prefer affordable and sustainable brands that reflect their lifestyle and values rather than luxury logos. in this shift, totemic scarves have become more popular than Ralph Lauren and have become the perfect completion to an old-school look.

the bottom line

if you’re looking to add just one piece to your fall wardrobe to elevate your look, a totem scarf is the way to go. it’s minimalist, Nordic, and the epitome of quiet luxury.