son Heung-min’s arrival in Major League Soccer (MLS) is shaking up not only the field, but also the jersey sales market. According to LAFC President John Thorrington, Son’s new No. 7 LAFC jersey is now the best-selling jersey in the world, surpassing Inter Miami’s Lionel Messi and Al Nasr’s Cristiano Ronaldo. We break down the five reasons why Son’s jersey has become a phenomenon and not just a fan favorite.

손흥민 유니폼 mls 미국 축구 유니폼 유행 — . @photo credit: sport illustrated

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1. global stardom transcends borders

his nine-year stint in the English Premier League (EPL), especially his feat of becoming the first Asian player to become the league’s all-time leading scorer, has made Son a global star that transcends borders. His skill and personality have captivated soccer fans around the world, which translates directly into jersey sales, especially in the United States, which has a large Asian community.

2. a special tribute to ‘Son’

the ‘Son’ on Son Heung-min’s jersey has a double meaning for English speakers, which adds a magical element of sentimental value to the jersey. it becomes the ultimate gift from a father to his son, or a grandfather to his grandson – a very effective marketing point in the U.S., where the ‘Father & Son’ culture is so prevalent.

3. the best MLS signings that changed the league’s game

MLS has been aggressively recruiting European superstars in recent years, raising the profile of the league as a whole. son Heung-min is an iconic signing, joining David Beckham, Zlatan Ibrahimovic, and Lionel Messi at the peak of their powers. His arrival has revitalized the entire league, attracting both old and new soccer fans alike.

4. sleek design and successful marketing

Since its inception, LAFC has been known for its sensational and stylish branding. the team’s black and gold jerseys are designed to be worn on a daily basis, making fans want to buy them. this, coupled with an aggressive marketing strategy that utilizes superstar Son Heung-min, has created a synergistic effect.

5. the value of the ‘first season’ limited edition

when a player joins a new team, their “first season jersey” becomes scarce and collectible over time. The “limited edition effect” is one of the main reasons for the spike in sales, with many fans buying the jersey to commemorate this historic moment, while others see it as a future investment.

more than just the popularity of one player, Son Heung-min’s LAFC jersey craze will go down in history as a successful example of sports, culture, and marketing coming together. That’s why we’re excited to see the next chapter of history begin at his feet.

frequently asked questions (FAQ)

Q. where can I buy the Son Heung-min LAFC jersey?

A. It is available at the LAFC official online store, the official Adidas website and the official MLS store. in Korea, some shopping malls specializing in soccer goods also sell it as an overseas purchase agency.

Q. do players get a share of the revenue from jersey sales?

A. Generally, revenue from jersey sales goes to the club and the jersey manufacturer (in LAFC’s case, Adidas). however, a player’s popularity can contribute to the club’s overall revenue, which can have a positive impact when negotiating or re-signing a player’s contract.

Q. Who are some other famous athletes who play in MLS?

A. There are a number of star players from European leagues, including Lionel Messi, Luis Suarez, and Sergio Busquets of Inter Miami, Maya Yoshida of the LA Galaxy, Xherdan Shaqiri of the Chicago Fire, and many others.