beauty for the senses: louis Vuitton opens ‘La Botte’ pop-up shop

louis Vuitton is celebrating the official launch of La Botte Louis Vuitton, the first beauty collection in the brand’s history, with an exclusive pop-up space. Themed “Journey to Beauty,” the pop-up transforms an existing Louis Vuitton Toussaint store to create a multisensory experience that goes beyond products to embrace lifestyle, art and gastronomy.

louis Vuitton opens up the world of beauty

with world-renowned makeup artist Pat McGrath as creative director, “La Botte Louis Vuitton” was born out of the philosophy of “wearable objects.” The pop-up store will feature a full lineup of hot new products on the ground floor.

• LV Rouge: 55 lipsticks in 55 shades, inspired by the Roman numeral 55, which stands for the brand’s initials LV
• LV Balm: a tinted lip balm in 10 sheer glow colors
• LV Ombré: an 8-piece eyeshadow palette with 4 different colors

there’s a lot to experience here, including virtual testing to find the right colors for you and trying on key looks.

a three-story, multi-sensory experience

the pop-up store was organized across three floors, each with a different theme.

• first floor: The main space where the entire beauty collection can be experienced and purchased in person
• second floor: beauty trunks, fragrance collection, and a lounge for relaxation
• third floor: A cafe with specialty desserts and drinks in collaboration with Notledon, a famous pastry boutique in Seongsu-dong

gourmet meets art: a special collaboration with ‘Notledon’

the crown jewel of this pop-up is the special desserts available at the cafe on the third floor. chefs Myungjoon Kim and Minjae Ha of Notledon, a pastry boutique in Seongsu-dong, will present three signature desserts, each exquisitely interpreted with Louis Vuitton’s sensibilities.

• mousse cake with raspberry compote and pomegranate ganache
• pavlova with the delicate sweetness of seasonal figs
• monogrammed chocolate sablé with an assortment of berry compotes

these are complemented by six beverages, including a guava yogurt smoothie, amber citrus, and berryade inspired by the iconic colors of Korea, to create a complete experience for the senses. this unique space will officially open on September 1st.