the Return of Sydney Sweeney: Jimmy Choo Unveils Fall ’25 Campaign with ‘Glamour is a Sensation’

jimmy Choo has unveiled its Fall 2025 campaign with Emmy-nominated actor Sidney Sweeney, the brand’s global ambassador. The cinematic, imaginative campaign blurs the line between reality and fantasy, celebrating the “transformative power” of shoes and accessories.

glamor is a sensation: cinematic Storytelling

the campaign is characterized by an immersive look that draws the viewer into the story. breaking the barrier of a fourth-person perspective, Sydney Sweeney plays a variety of characters in environments that change according to the energy of each shoe and bag. creative Director Sandra Choisays, “This campaign once again emphasizes the transformative power of shoes and accessories, allowing us to play multiple characters. the idea is that glamor is all about ‘feeling’,” explains Creative Director Sandra Choi.

key pieces from Sydney Sweeney’s collection

• isa: slingback pumps in a sensual zebra print
• scarlett: drop heel pumps in a bold silhouette
• tyler: sophisticated loafer-style shoes
• bar: practical hobo bag

the campaign captures the colorful side of the modern woman, and the message is that anyone can be who they want to be and explore themselves. the campaign combines the ever-changing charm of actress Sydney Sweeney with Jimmy Choo’s new collection and can be viewed in full on the Jimmy Choo official website.