3 April beauty pop-ups in Seongsu-dong

a cosmetics experience event that every Kodok should go to

seoul’s Seongsu-dong neighborhood is a mecca for beauty enthusiasts throughout April. from personal color diagnostics to limited-edition beauty goods and hands-on experiences, these three beauty pop-ups are sure to please. each brand, including Zigzag, Coupang, and Rom&, has a unique concept, making these events a must-see for beauty fans.

1. ZIGZAG BEAUTY FESTA – Zigzag Beauty Festival Pop-up Store

from personal colors to custom palettes

zigzag, a style commerce platform operated by Kakao Style, is hosting a large-scale offline pop-up at its beauty specialty store, Zigzag Beauty. the event, designed under the concept of ‘BE-YOU-TIFUL’, will be held at XYZ Seoul in Seongsu-dong and will offer a variety of experiential content for visitors.

visitors will be able to experience a new approach to beauty, including personal color diagnosis, skin tone analysis, custom palette creation, and custom pouch construction. there will also be sample experiences from 17 participating brands and a variety of events for beauty novices and enthusiasts alike.

when: Thursday, April 11 – Saturday, April 13, 2024

where: XYZ Seoul (73 Yeonmujang-gil, Seongdong-gu, Seoul)

admission: Free

2. COUPANG MEGA BEAUTY SHOW – Coupang Mega Beauty Show

great deals & beauty boxes worth $360

another big beauty event at the same venue right after the ZigZag event. the ‘Mega Beauty Show’ organized by Coupang is a limited beauty event that is held only three times a year. many popular brands selected by the Beauty Data Lab participate in the event, and the huge sample gifts are always a hit every year.

the first 3,500 visitors who certify an on-site purchase of 20,000 won or more and complete the booth mission will receive a beauty box worth about 360,000 won. there are also sample giveaways from various brands, making it a beauty lover’s paradise.

when: April 19 (Fri) ~ 20 (Sat), 2024

where: XYZ Seoul (73, Yeonmujang-gil, Seongdong-gu, Seoul)

admission: Advance reservation required

3. rom&nd FLAGSHIP STORE VIP DAY – VIP Opening of rom&nd Seongsu Flagship Store

rom&nd presents its first offline store in Korea

korea’s leading color brand, rom&nd, is finally opening its first offline flagship store. leading the K-beauty craze worldwide, ROM&ND is especially popular in Japan and has a strong domestic fan base.

the new store will be designed as a “pink office,” with a product experience zone, gacha zone, and DIY keyring making on the first floor, and a “Koha House” space full of kodok sensibilities on the second floor. before the official opening, 100 fans will be the first to experience the space at a specially organized VIP day.

VIP Days: Thursday, April 25, 2024 and Friday, April 26, 2024 at 11 a.m

official opening: scheduled for May 1, 2024

location: Rom& flagship store (88 Yeonmujang-gil, Seongdong-gu, Seoul)

how to participate: Pre-application via official Rom&N channels

wrap-Up: Seongsu-dong Beauty Spot Shines in April

this spring, Seongsu is more than just a trendy neighborhood in Seoul, it’s transforming into a cultural space that combines beauty experiences, shopping, and healing. why not take this opportunity to find your favorite products and experience the philosophy of each brand with all five senses?