a new sensibility has seeped into the landscape of old alleys and markets, and Sindang-dong has gained a new name, ‘Hipdang-dong’. old spaces that have retained the traces of time have been transformed into spaces with their own personalities, attracting the MZ generation. Today, we will introduce three cafes that are leading the trend of hip dangdong.
a space where time stood still: 3 representative cafes in Hipdang-dong
1. simsejeong, a pavilion that cleanses the mind
an old sheep granary built in 1959 has been transformed into a bakery-café that has stood the test of time. The high ceilings, rough brick walls, and concrete floors are a testament to its past, giving it a unique vintage feel. their signature dishes include buttery pretzels and baguettes baked fresh every morning, as well as their lemon tart with tangy lemon cream.
[translate:INSTAGRAM]: @cafe.simsejeong
address: 409-11, Deunggye-ro, Jung-gu, Seoul
hours: Weekdays 09:00 – 21:30 | Weekends 10:00 – 21:30
2. relay, a tranquil retreat
an old inn has been transformed into a tranquil, modern retreat by designer Yoon Yi Seo. Like the name, which adds ‘[translate:Replay]’ to ‘[translate:Re]’ to convey the message of ‘life for me’, the space offers visitors total relaxation. the first floor has a delicate wood interior and the second floor has a cozy seating area, where you can enjoy special teas and creative desserts such as rerae buns and grilled suriguchi sputum rice cakes.
[translate:INSTAGRAM]: @r_e_r_e_play
address: 1, 2F, 14-6, Deunggye-ro 81-gil, Jung-gu, Seoul
hours: 12:00 – 21:00 (closed every Mon, Tue)
3. panoramic views of the city, The Peter Coffee
this modern four-story building stands out among the older buildings in Sindang-dong with its geometric window design. the vintage wood interior and oriental objects scattered throughout the space create a unique atmosphere, and the rooftop offers panoramic views of Sindang-dong. enjoy a sweet treat with a hip vibe with one of their signature croissants, which are available in a variety of flavors.
[translate:INSTAGRAM]: @the_pter_coffee
address: The Peter Coffee, 411 Deunggye-ro, Jung-gu, Seoul
hours: 10:30 – 21:30 (closed every Sunday)
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