an icon for the ages: adidas Originals, the new story of the ‘Superstar’

adidas Originals has unveiled a new global campaign for the Fall/Winter 2025 season, “Superstar: the Originals.” Building on the message of “One Original, Thousands of Stories,” unveiled in the first half of the year, the campaign sheds new light on the brand’s most iconic silhouette, the adidas Originals Superstar, as an “icon” for the ages. discover the story of how the Superstar went from a basketball shoe to a symbol that has bridged generations and cultures for over 50 years.

8 icons for the ages

the campaign features eight global icons who have made their mark in music, film, sports, art, and more, all of whom embody the value of ‘originality’ in their own way, wearing Superstar sneakers and Firebird tracksuits.

jenny: A K-pop artist who sets global trends in music, fashion and acting. she pairs the cropped silhouette of the Firebird track top with classic black Superstars for a look that’s all her own.

samuel L. Jackson: A living legend of Hollywood. he narrates the campaign film, giving voice to the superstar’s enduring legacy.

missy Elliott: A pioneer of the hip-hop scene and an unrivaled style icon. the superstar is honored with cubic detailing for a high-energy look.

mark Gonzalez: Skateboarding legend and multi-faceted artist. the superstar’s signature style is given a modern twist.

anthony Edwards: NBA star with an explosive game. he keeps it free with an over-fitted track top and black Superstars.

from the court to the streets, the ‘Superstar’ became iconic

in 1970, the Adidas Superstarwas created as the world’s first low-top leather basketball shoe. The rubberized “shell toe” design, which protects the toe, quickly became iconic. in the late 1980s, the Superstar moved beyond the basketball court and into the center of street culture when it was adopted by pioneers of the hip-hop and skate scenes. Over the next 50+ years, the Superstar has crossed over into music, fashion, and art, becoming a symbol of self-expression and authenticity.

icons illuminated together, the ‘Firebird Tracksuit’

alongside the superstar, the Firebird tracksuit at the center of the campaign is another Adidas icon that has been around for over 50 years. the Trefoil logo on the chest and three-stripe detailing on the sleeves is part of the heritage of Adidas Originals, and its versatility to work with any style has made it a staple of the street scene.

the ‘Superstar: the Originals’ campaign reaffirms the cultural impact of Superstars as a link between the past, present and future. for more information on the campaign, visit the official Adidas online store and social channels.