Bentley unveils a new logo with equal feather counts on both sides – a harmony of brand heritage and modern sensibility.

벤틀리가 새로운 로고를 공개하며 브랜드의 전통과 현대적 감각을 조화롭게 결합한 모습을 선보였습니다. 이번 로고의 가장 큰 변화는 양쪽 날개의 깃털 수가 완벽하게 대칭을 이루었다는 점으로, 이는 브랜드 아이덴티티를 현대적인 미니멀리즘 디자인으로 변모시키는 중요한 특징입니다. 자동차 브랜드 로고의 변화를 살펴보면, 많은 주요 브랜드들이 복잡성을 줄이고 2D 디자인으로 전환하는 추세임을 알 수 있습니다. 이제 구체적인 방법을 아래에서 확인해보도록 하겠습니다.

Bentley has officially unveiled its fifth Flying B logo to align with the digital age. The most significant change in this new logo is the perfect symmetry of the feather count on both wings, which has been praised for harmonizing Bentley’s traditional identity with modern minimalist design.

Trends in Automotive Brand Logo Changes

• In recent years, major brands such as Volkswagen, BMW, and Mercedes-Benz have changed their logos to reduce dimensionality and complexity, opting for 2D and minimalist designs.
• Peugeot has joined the trend by maintaining complexity while eliminating dimensionality.
• Amidst this trend, Bentley has also introduced a new logo to reflect the changes of the times.

Evolution and Features of the Bentley Flying B Logo

• Since its first design in 1919, the logo has maintained its original form for 106 years, emphasizing brand heritage.
• This fifth-generation logo retains the central oval and B logo, while boldly removing surrounding decorations (such as tail feathers).
• The wings emphasize a modern sensibility with diamond patterns and jewel-like cutting surfaces instead of realistic feathers.
• The biggest change: the feather count on both wings is now perfectly symmetrical (initially: left 13, right 14 → 1930s: left 10, right 11 → new model: equal on both sides).

The Meaning and Changes of the Feather Count in the Bentley Logo

• In the past, asymmetry (different feather counts on the left and right) had various theories, including anti-counterfeiting and symbols of luck.
• Some racing and special models (such as the Continental GT) still maintain the 1930s style.
• The new logo features a meticulously crafted diamond pattern that makes counting the feathers difficult.

Application Timeline and First Vehicle Reveal

• The exact application timeline for the new logo is yet to be determined.
• On July 7, 2025, the first new vehicle featuring the new logo is scheduled to be officially unveiled.
• The first vehicle to apply the logo is likely to be the fully electric SUV concept car succeeding the Bentayga.

Industry and Fan Reactions

• There has been positive feedback highlighting that Bentley has preserved its unique heritage while incorporating a modern sensibility.
• Rather than extreme changes, the focus has been on inheritance of identity and sophisticated evolution.

Conclusion

Bentley’s fifth Flying B logo features a design that reflects the brand’s tradition while embracing modern minimalism, characterized by the symmetry of the feather count on both wings and intricate diamond patterns. With the unveiling of the new vehicle (electric SUV concept car) on July 7, global automotive fans are focusing on Bentley’s future strategy and design direction.