chelsea Women Announces First Official Jewelry Partner

adding to the excitement of achieving the 2024/25 seasonal treble (WSL, FA Cup, League Cup), Chelsea Women have announced the first official jewelry partnership in the club’s history withBritish jewelry brand D.LOUISE.
D.LOUISE’s jewelry is made from durable, water-resistant materials and features designs that are suitable for both everyday life and sport

D.LOUISE x Chelsea Wimins partnership highlights

from the 2025/26 season, Chelsea players will officially wear D.LOUISE jewelry upon arrival at Stamford Bridge home games and at the annual Player of the Year ceremony

fans will be able to purchase limited edition jewelry co-created by Chelsea and D.LOUISE through the club’s official channels

more than just a collaboration, the partnership symbolizes both parties’ values of resilience, emotion and female strength

official comment

julia Mazzia (Chelsea Women’s Commercial Director):“D.LOUISE’s story and mission, and the emotion behind their jewelry, is a natural fit with our team’s ethos. we’re thrilled to partner with the female-founded brand to bring our fans something special that will leave a lasting impression.”

olivia Jenkins (Founder, D.LOUISE):

“D.LOUISE is a brand that honors my mother’s memory and turns pain into purpose and meaning. it is so meaningful to work with a team as resilient and passionate as Chelsea Wimmin. we don’t just make jewelry, we want to tell a story of strength and playing the game no matter what.”

a new experience for fans

starting with the 2025/26 season, Chelsea Women fans will be able to purchase limited-edition jewelry, co-host watch parties, and participate in a variety of events.

the partnership will be a new symbol of Chelsea Women’s triumph, pride and celebration of the power of women’s sport.