designer Seungji Moon’s first furniture brand ‘Habagooden’ visits Hannam-dong showroom

Home for Good: Furniture for a good home

born out of the affectionate greeting “Have a good one,” Habagooden focuses on the time spent at home, where the day begins and ends. rather than being the star of the show, their furniture is a supporting character that blends seamlessly into the space and the user’s daily routine. stripped of unnecessary ornamentation and stripped down to its essentials, the design is centered on user comfort. the ‘Nap Sofa’, with its carefully angled armrests that invite a relaxing nap, as its name suggests, is an iconic example of Habaguden’s philosophy.

time Under the Roof: The Story of the Hannam-dong Showroom

in line with the concept of “home,” Habagooden Seoul House is designed to create a relaxed and flexible atmosphere that feels like visiting a friend’s house. Spread across two floors, the furniture is arranged naturally like a real living space, without specific compartments, to help visitors easily immerse themselves in the brand’s story.

particularly impressive is the ‘raw’ aesthetic, which utilizes the walls and ceilings of the existing building. the exposed concrete and time-worn walls are paired with Habagooden’s stripped-down furniture, creating a synergy that is both honest and comfortable. “It’s like building a house with the word Habagooden on the roof and opening the door for the first time,” says designer Seungji Moon, “I want to talk about the time under the roof that is repeated every day and passes by without realizing it’s special.”

you can visit Habagooden Seoul House through a Naver reservation, or you can stop by while walking around Hannam-dong. it’s more than just a showroom that sells furniture, it’s a community space where people who love furniture gather to communicate and find new inspiration. If you’re curious about the “good way of life” that Moon Seung-ji proposes, knock on the door.

frequently asked questions (FAQ)

Q. what does ‘HAVAGOODEN’ mean?

A. It’s a shortened version of the greeting “Have a good one” and reflects our commitment to creating furniture for a relaxing time spent in a Home for Good.

Q. where are your showrooms located and what are their hours of operation?

A. We are located on the 1st and 2nd floors of 106, Hannam-daero, Yongsan-gu, Seoul. you can prioritize your visit through Naver reservation, and you can also walk-in without a reservation.

Q. what kind of designer is Seungji Moon?

A. I am a product designer and space director who focuses on furniture. he has built his own design language by collaborating with various brands such as fashion brand COS, Cafe Blue Bottle, and Fritz, and is currently the co-president of artist label Team Virals.