lowe’s Fallsmith Collaborative Pop-Up Store a huge success

the collaborationbetween South Korea’s leading travelwear brand and British luxury designer label, Low Row Pallsmith, has come to an end with a highly successful pop-up exhibition space in Seongsu-dong. the collaboration is considered an innovative project that created a new synergy between the two brands’ unique philosophies.

attracting attention with an exhibition-type brand experience space

conceived under the concept of ‘Trip With Paul Smith’, the exhibition was a perfect fusion of Paul Smith’s artistic journey, which draws creative inspiration from photography and travel, and Lowe’s brand values, which redefine everyday travel as an extraordinary experience. the sophisticated, gallery-like design of the space allows for deeper brand storytelling that goes beyond just selling products.

innovations in the limited edition aluminum collection

multiple size options and original design

the core of the collaboration, the aluminum trunk collection, is available in four different capacities – 50L, 61L, 88L, and 108L – to meet the diverse needs of travelers. the color palette is inspired by the ‘Seoul sensibility’ and Paul Smith’s iconic stripe motif has been carefully applied to the interior lining to harmonize the two brands’ identities.

innovative functionality and durability

the high-performance aluminum used in aircraft construction ensures exceptional durability, while practical features such as self-weighing handles, a noise-minimizing wheel system, TSA-approved security locks, and discreet compartments are fully implemented.

an exhibition concept that captures a photographer’s journey

the pop-up exhibition aims to visually recreate Paul Smith’s own creative process of capturing everyday life through his lens. the entire journey, from the moment the camera is held in the hand to reaching and staying at the destination, was reinterpreted in the form of a solo exhibition by the photographer to create a unique storytelling. the exhibition’s layout and leisurely flow allowed visitors to take their time and experience the depth of the brand’s values