2025년 밀라노 디자인 주간은 럭셔리 브랜드들이 전통을 초월한 새로운 전시 형태를 선보이며 도시를 화려하게 장식한 특별한 행사였습니다. 명품 브랜드들은 독창적인 공간 계획과 융합적 접근 방식을 통해, 예술과 패션의 경계를 허물며 창의성과 스토리텔링의 진화를 보여주었습니다. 이번 행사에서는 다채로운 실험을 통해 디자인의 새로운 가능성을 탐구하는 모습이 돋보였는데, 특히 다양한 전시물들이 관람객들에게 깊은 인상을 남겼습니다. 이어지는 설명에서 더 명확한 흐름을 확인하실 수 있습니다.

Milano Design Week 2025: Bold Experiments by Luxury Brands

Milano Design Week 2025 (Fuorisalone) showcased new forms of exhibitions that transcended tradition, adorning the city. Teapots became art objects, and book clubs transformed into means of conveying fashion brand philosophies. Through unique spatial planning and a fusion approach, luxury brands such as Louis Vuitton, Prada, Hermès, Gucci, Loewe, and Miu Miu demonstrated the evolution of creativity and storytelling.

Prada: A Design Symposium on a Train Through History

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Prada Frame 2025 was held on the legendary Alechino train at Milano Central Station. The train, once used by royalty, has now been reinterpreted as a platform for in-depth discussions on digitalization, sustainability, architecture, and materials. This space, featuring architects, environmentalists, and theorists, created a layer of time where the past and future meet.

Louis Vuitton: Whimsical Imagination in a Palace Home Collection

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In the neoclassical building Palazzo Serbelloni, Louis Vuitton exhibited art furniture and homeware. The collection, featuring geometric patterned sofas, funky turntables, animal illustration plates, and a silver pinball machine, harmonized the brand’s identity with a sense of humor.

Hermès: Minimalism of Craftsmanship

At the La Pelota exhibition space, bold-colored vases and delicate cashmere blankets embodied Hermès’ attention to detail and craftsmanship. The exhibition expressed a balance of luxury and practicality through simple objects.

Gucci: Reinterpreting Heritage and Contemporary Art

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Set against the backdrop of a 16th-century monastery cloister, Gucci highlighted the historical significance of bamboo bags. Collaborating with seven contemporary artists, particularly Korean artist Lee Si-san, the exhibition was enriched with sensuous visual art.

Loewe: Teapots Transcending Function and Form

Milano Design 2025 Luxury Brands

Loewe’s teapot exhibition, featuring 25 designers, was a project that expanded traditional objects into a fashion context. Structural teapots by architect Jo Min-seok, works by ceramist Lee In-jin, and jewel-like teapots by Naoto Fukasawa filled the space. The power of collaboration transcending function, aesthetics, and nationality was palpable.

Miu Miu: Speaking of Women Through Literature

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The Miu Miu Literary Club aimed to emotionally connect with young female customers. This year, discussions on women’s growth, love, and social standing were held through the works of Simone de Beauvoir and Enchi Fumiko. The book club format served as a new medium for conveying the brand’s feminist narrative.