nAVERdigm, why we never stop exploring

the world is changing every day. artificial intelligence is changing industries, and people’s expectations are constantly being refreshed. amidst these changes, only one thing matters. who we are.

change is fast, but our direction is clear

in 1999, NAVER started as a search service. today, it is a three-dimensional platform that has expanded into various fields such as commerce, fintech, content, and cloud. we are also actively investing in future technologies such as artificial intelligence, robotics, and digital twins.

but growing fast doesn’t mean losing sight of who we are, so we took a look at ourselves and found the answer: We are NAVER.

explorers ingreen hats, NAVER

[/caption] NAVER has always enjoyed taking on new challenges

nAVER has always enjoyed new challenges.

• in 1999, we launched Korea’s first portal for children, Junior NAVER
• 2000, revolutionized the search paradigm by introducing the world’s first integrated search
• 2013, Korea’s first eco-friendly data center, Gak, built by a Korean internet company
• in 2021, unveiled HyperCLOVA, Korea’s first super-scale artificial intelligence

but exploration is not just a challenge. it requires persistence to finish even in difficult environments.

• search: evolving from keyword-centric to AI-powered conversational search
• shopping: From simple price comparison to a personalized recommendation platform
• fintech: From simple payments to small business payments to virtual reality tours of real estate

in the midst of these rapid changes, NAVER hasn’t lost sight of its users.

users are our compass

the reason why NAVER never stops changing is simple. finding what you want and solving what you need is who we are, and it’s the essence of who we are.

this philosophy is also reflected in our design. nAVER’s main graphic design is based on a compass. it reflects NAVER’s determination to put users at the center of everything, even in a changing environment.

you can see the NAVER Dignity Wall in the lobby of NAVER 1784 and Green Factory. the wall is decorated with graphic elements that resemble a compass along with the phrase We the Navigators. the phrase “We the Navigators” is displayed on the wall, along with graphic elements representing a compass.

special merchandise withbrand philosophy

nAVER’s uniqueness also extends to its merchandise. they are not just items, but tools that naturally internalize NAVER’s direction.

nAVER DARM merchandise lineup

• sticker packs and postcard sets
• tea coaster and key ring
• magnets and compass thermometers

these items are used at a variety of touchpoints, including recruiting, onboarding, and company-wide programs, and new products will continue to be released in the future.

nAVER Daum, a compass for the future NAVER Daum is not just a set of principles from the past, but a guide for the future. through our on-service A.I. strategy, we plan to naturally apply A.I. to core services such as search, maps, shopping, and advertising. the goal is to provide a more intuitive and personalized user experience. however, technology alone is not enough. even the best technology can’t enter people’s lives without a design and brand philosophy

what is NAVER Difference?

• the power of technology to get closer to users
• creating experiences that are convenient, intuitive, and creative
• an explorer’s spirit that never loses direction in the midst of change
• nAVER will never stop changing.
• and at the center of it all will always be our users