the “drunk to have fun” formula is being shaken up. the NOLO trend, which stands for non-alcoholic and low-alcohol consumption, is spreading as more people enjoy the atmosphere, conversation, and rituals without alcohol. IWSR reported a 9% increase in non-alcoholic beer volumes in 2024.

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why NOLO now

At its core, NOLO is about low barriers to entry. the sensation of drinking – the experience of raising a glass, savoring the flavors, and carrying on a conversation – is maintained without the burden of a next-day schedule or hangover. this trend is also expanding into a new category of establishments called “non-alcoholic bars.

3 alcohol-free bars

1) NOLO! (Huam-dong, Seoul)

nOLO! in Huam-dong, Yongsan-gu, Seoul, is a sea of non-alcoholic cocktails that utilize natural ingredients. the signature menu is newly organized every season, and some of them are available at 0% ABV, offering a “completely alcohol-free” experience.

2) SUMADORI BAR SHIBUYA (Shibuya, Tokyo)

sUMADORI BAR in Shibuya, Tokyo, is a non-alcoholic and low-alcohol sea operating within the context of the SHIBUYA SMART DRINKING PROJECT, an initiative of the Asahi Group. it is designed to offer more than 100 drinks with only three ABV levels: 0.00%, 0.5%, and 3.0%.

3) Bar Nuda (LA)

LA’s Bar Nuda is described as a pop-up bar that puts non-alcoholic (or functional) cocktails front and center. with messages such as “Drink to Remember,” it symbolizes a flow that prioritizes condition and quality of experience over intoxication.

checkpoints

make sure you have a completely non-alcoholic (0.00%/0% ABV) option to make your choice easier.
low alcohol (0.5 to 3.0% ABV) is another option that keeps the “get-together vibe” but reduces the guilt.
NOLO bars are often designed not only for flavor, but also for space, service, and ritual, making them ideal for experiential outings.