under the slogan “Make New Fantasy!”, Nudake, a dessert brand that always surpasses expectations, has opened its fourth space and first standalone flagship store in Seongsu-dong, Seoul. This is a new milestone for the Seongsu-dong café scene, which is more than just a café, but a surreal experience that feels like enjoying a sweet cake in a serene and elegant museum.

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a serene museum, a sweet fantasy

upon entering the space, which is completely separated from the bustling streets of Seongsudong, you’ll be greeted by a huge communal table and artistic cake objects scattered throughout. the gallery-like experience of selecting a cake and tasting it in a grand setting is a reminder of why Noudeik is more than just a dessert brand, it’s changing the F&B paradigm. Visitors are encouraged to feel like curators, with a unique way to order by writing down the number of their favorite cake on a notepad.

누데이크 성수 버거 케이크 디저트 브랜드 플래그십 스토어 — A view of Nudake’s flagship store in Seongsu ⓒ Nudake

seongsu store exclusive menu: ‘Burger Cake’ that defies your imagination

the highlight of this flagship store opening is the ‘Burger Cake’ that can only be found at Nudake’s Seongsu store. borrowing the shape of a hamburger, this bizarre dessert blurs the boundaries between the familiar and the unfamiliar, suggesting new culinary delights.

onion Pickle Burger Cake: A combination of sweet and salty onion cream, chocolate patty, and real pickles. it features the most ‘burger-like’ visual and unpredictable flavor combination.
corn Ramen Burger Cake: Our most popular flavor, combining savory corn cream with crispy ramen noodles for a delightful texture.
peak Burger Cake: A reimagining of Noudeik’s signature “peak cake” in burger form. black buns and rich matcha cream create a striking visual.

these three burger cakes are also available in adorable micro-sized portions, making them a great choice for those who want to experience a variety of flavors.

with Noudeik’s museum full of new fantasies, why not create a small moment of celebration with your loved ones by placing a small candle on top of the burger cake? In that moment, your everyday life may become a surreal movie.

frequently asked questions (FAQ)

Q. what does ‘Burger Cake’ taste like?

A. Despite the name, it doesn’t taste like a hamburger – it’s more like a cream bun that borrows the shape of a hamburger – but Noudeik’s experimental combinations, such as adding real pickles to the onion cream or ramen noodles to the corn cream, allow you to experience strange and fun flavors.

Q. what are the locations and hours of operation for Noudeik Holy Water?

A. We are located at 26, Seongsui-ro 7-gil, Seongdong-gu, Seoul, and are open daily from 11am to 10pm.

Q. do you have any other recommended menu items besides the burger cake?

A. Our signature ‘PEAK’ cake, a smooth matcha cream wrapped in ink pastry, is a perennial favorite. the mushroom-shaped ‘Mushroom’ cake, which is only available at the Seongsu branch, is also a special experience.