oRVIS, a brand at one with nature

oRVIS, a brand at onewith nature

with a unique architectural beauty and a backdrop of green fields in all seasons, ORVIS aims to be a place where you can escape from your daily routine and enjoy complete relaxation.

YNL created a brand identity to position ORVIS as a sustainable brand. the slogan “Embrace The Infinite Green” emphasizes the relaxation and comfort of being in nature and captures the essential values of Orvis.

the logotype utilizes a serif typeface with fluid curves to create a sophisticated and luxurious atmosphere. in particular, the open-ended ‘O’ symbolizes the openness of the clubhouse to welcome guests and visually represents a wide-open field. the brand’s graphic motifs are also inspired by the clubhouse’s architectural elements.

the color palette further defines Orvis’ identity: deep, calming greens are paired with refined sand hues, a metaphor for the vitality of the open field and the cycle of nature. this color combination effectively captures the message that Orvis wants to convey: the essence of relaxation in nature.

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