six showrooms that lit up Copenhagen: on the ground at the 2025 ‘3 Days of Design’

1. &Tradition:

an invitation to a living archive

Blending the classic and the contemporary, &

has reimagined its showroom as a ‘living archive’ – more than just a place to display products, it’s a place to share sensory memories by juxtaposing books and objects by designers from around the world.

in particular, the Petra Hotel, which debuted this year, was a real hotel filled entirely with the brand’s furniture and lighting, making it the ultimate showroom to fully experience Danish design in everyday life.

2. Carl Hansen & Søn:

the moment craftsmanship is born

epitome of Danish craftsmanship,

shared the moment a piece of furniture is born at its new flagship store. in ‘The Apprentice Workshop’, apprentice craftsmen were shown working with wood to create furniture, bringing to life the tradition of passing on skills to the next generation.

by being transparent about how the designs are created, it further increased trust in the brand.

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3. Louis Poulsen:

shaping the emotion of a space with light

5. GUBI:

reinterpreting design with time

, which excels at reinterpreting design heritage in a contemporary way, curated four spaces around the theme of ‘design that shakes the senses’. the ‘Beetle Bar’, filled with a range of ‘Beetle Chairs’, invited visitors to sit, linger and experience the products, while the re-launch of works by 20th century Italian design masters reiterated the brand’s core value of ‘timeless design’.

Danish furniture icon Fritz Hansen’s philosophy of ‘design that lasts’ is reflected in its flagship store and two pop-up restaurants

showcasing archival pieces, upcoming new releases, and demonstrations of artisanal furniture repair, he shared his vision of how to make good design last.

it was an impressive display of how design becomes a part of life and grows old with you.

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Asked Questions (FAQ)

Q.

is 3 Days of Design open to the general public?

A. Yes, it is. although the event is for design professionals, most of the showrooms and exhibitions are open to the public for free.

it’s an open festival where you can enjoy the whole city of Copenhagen and experience design.

Q.

what does the theme of this year’s event, ‘Keep it Real’, mean?

A. In an age of uncertainty and information overload, the message is that design should play a more authentic, human-centered and inclusive role.

it’s a theme that calls back to the value of design respecting the authentic expression and experience of the individual

.

are there design events like this in other cities besides Copenhagen?

A. Yes, Salone del Mobile in Milan, Italy, London Design Festival in London, and Stockholm Furniture & Light Fair in Stockholm are some of the world’s most famous design weeks