The collaboration pop-up store between Low Row and Paul Smith successfully concluded.

The representative travelwear brand of Korea, Lowlow x Paul Smith collaboration, has successfully concluded its pop-up exhibition space in Seongsu-dong, launched in partnership with the British luxury designer label. This collaboration is being evaluated as an innovative project that creates new synergy by merging the unique philosophies of both brands.

Great Attention as an Exhibition-Type Brand Experience Space

Planned under the concept ‘Trip With Paul Smith’, this exhibition has been created as a space that perfectly merges Paul Smith’s artistic journey, which has drawn inspiration from photography and travel, with Lowlow’s brand value of redefining every movement in daily life as a special experience. Through a sophisticated space design reminiscent of a gallery, it has implemented in-depth brand storytelling that goes beyond simple product sales.

Innovation of the Limited Edition Aluminum Collection

Diverse Size Options and Unique Design

The core of this collaboration, the aluminum trunk collection, consists of four different capacities: 50L, 61L, 88L, and 108L, meeting the diverse needs of travelers. A color palette inspired by ‘the sensibility of Seoul’ has been applied throughout the products, and Paul Smith’s iconic stripe motif has been meticulously incorporated into the internal lining, harmoniously expressing the identities of both brands.

Innovative Functionality and Durability

Utilizing high-performance aluminum materials used in aircraft manufacturing, exceptional durability has been secured, and practical features such as a handle with built-in weight measurement, a noise-minimizing wheel system, TSA-approved security locks, and discreet storage spaces have been perfectly implemented.

Exhibition Concept Capturing the Journey of a Photographer

This pop-up exhibition aimed to visually recreate Paul Smith’s creative process of capturing daily life through the lens. From the moment he picks up the camera to reaching the destination and staying there, the entire journey has been reinterpreted in the form of a photographer’s solo exhibition, completing a unique storytelling experience. Thanks to the exhibition-type configuration and relaxed viewing flow, visitors were able to take ample time to experience the profound value of the brand.