kARL LAGERFELD’s first immersive pop-up store in Korea has opened in Seoul’s trendy Seongsu-dong neighborhood, showcasing the creative legacy and future vision of the late icon of modern fashion. Presented in collaboration with CJ OnStyle, the Seongsu-dong pop-up combines the brand’s signature black-and-white aesthetic with a futuristic flair, creating a unique experience that feels like a walk through Karl’s world.

페션 전설 성수동 팝업 전시 공연 오감 세계관 칼라거펠트 — Archive Zone, where you can find Spett costumes

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why ‘Seongsu-dong’?

karl’s legacy in Seoul

Karl Lagerfeld, the legendary designer of Chanel and Fendi, has made his name a household name around the world. It’s clear why his brand chose Seongsu-dong for its first pop-up in Korea. “Seoul has always inspired us with its creative energy and global influence,” says Karl Lagerfeld CEO Pierpaolo Riggi, “and in Seongsu-dong, where tradition and innovation coexist, we are eager to connect directly with Korean customers and share our vision with them.

the pop-up further strengthens the partnership with CJ OnStyle, which has been the exclusive licensee and distributor of the brand in Korea since 2019.

Four Zones

to Experience the Future Legacy

Under the concept of ‘Experience the Future Legacy’, the pop-up space is organized into four zones to immerse visitors in the experience.

Welcome Zone: a sculpture of a silhouette wearing Karl Lagerfeld’s signature ponytail and black sunglasses greets visitors.
his quote, “Embrace the present, create the future,” is inscribed on the wall, alluding to the theme of the pop-up
. Archive Zone:
his drawing books and atelier objects from his life provide a glimpse into the source of his design inspiration, including a life-size costume of his pet cat, Spet, which was the talk of the 2023 Met Gala
Exhibition Zone
at the center of the space is the Karl Lagerfeld Shirt Collar Tree, a large-scale object that takes the form of Karl’s signature shirt collar.
it symbolizes the harmony between tradition and modernity, East and West, and is the centerpiece of the designer’s philosophy
. Product Zone:

a smart shopping space where you can see the entire Spring/Summer 2025 collection for the first time in Korea and purchase directly from the CJ OnStyle app via QR code.

The Karl Lagerfeld Holy Water Pop-up is more than just a merchandise sale, it is a cultural experience that delves deep into the artistic world of a great designer.

fashion lovers are encouraged to visit this unique space where his legacy meets the future.

Frequently Asked Questions (FAQ)

Q. how long will the Karl Lagerfeld Holy Water pop-up

run for? A. It ran for only ten days, from May 17 to 26, 2025.

for information about the next pop-up, you should check CJ on Style’s official channels.

Q. are the products sold at the pop-ups available exclusively on CJ on Style?

A. Yes, CJ on Style has been the exclusive Korean licensee of the Karl Lagerfeld brand since 2019, so the products are officially available through CJ on Style in Korea.

Q. What are the

benefits of

the

pop-ups

?

what is an ‘immersive pop-up’?

A. An

‘immersive pop-up

‘ is a space that goes beyond simply displaying and selling products, and is organized so that the story and philosophy of the brand can be experienced through various senses such as sight, sound, and touch. this Karl Lagerfeld pop-up invites visitors to dive deep into the brand’s worldview through spatial design, sculptures, archival exhibits and more