Tommy Hilfiger x Liverpool FC, First Club Partnership Announced

Tommy Hilfiger has signed its first-ever ‘football club partnership’ with Liverpool FC. This collabo

Tommy Hilfiger has entered into its first-ever ‘football club partnership’ with Liverpool FC. This collaboration encompasses not only the men’s team but also the women’s team and some backroom staff, unfolding as a proposal for a new ‘style language for the entire club’.

What’s Changing: From ‘Stadium Entry’ to Global Campaigns

Liverpool introduced this agreement as a ‘landmark global partnership,’ stating that the Tommy Hilfiger look will be featured in campaigns and on select matchdays. This means it’s not just simple logo exposure; the styling will be integrated throughout the team’s matchday arrivals and the overall season storytelling.

New York Prep x Anfield: Why the Color Combination is ‘Destiny’

This partnership is structured around the convergence of Tommy Hilfiger’s New York Prep heritage, the symbolism of Anfield, and Liverpool’s community identity. The core focus is on blurring the boundaries between ‘lifestyle and matchday’ through seasonal campaigns, cultural moments, and co-branded capsule collections.

Lineup of Players Participating in the Campaign

The campaign features Liverpool captain Virgil van Dijk, alongside Dominik Szoboszlai, Florian Wirtz, Conor Bradley, and Hugo Ekitike. From the women’s team, Gemma Bonner and Leanne Kiernan also participate. Virgil van Dijk commented, “I look forward to seeing this collaboration, which combines fashion, culture, and heritage, come to life.”

Charity Project: The giant flag will be auctioned off.

The oversized ‘Tommy’ flag created to commemorate the collaboration was unfurled on the Anfield pitch. The fabric (101 x 65.59m) will be donated to the Silly Goose Foundation, reprocessed, and then auctioned off for charity. Liverpool described this project as a symbolic gesture emphasizing the value of ‘community’.