global fashion brand ZARA has reached a new milestone in the heart of Seoul, Myeongdong. Reopening on May 9 after a major renovation, the ZARA Myeongdong Nunsquare flagship store is more than just a store – it’s an innovative space that combines shopping, relaxation, and technology. The first Zacaffè in Korea is the best reason to visit.

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1. reimagining the space: embracing sustainability and comfort

the expanded store, which spans 672 square meters and three floors, offers a comfortable and warm atmosphere from the moment you walk in. the light gray and beige tones of the womenswear area (floors 1-2) and the dark wood tones of the menswear area (floor 3) give each floor a distinct personality, while still giving you the immersive feeling of browsing through someone’s closet.

a noticeable change is that Zara’s philosophy of sustainability is woven throughout the space. objects made from eco-friendly materials, energy-saving LED lighting, and a resource recycling program make it clear where the brand is headed, while enlarged fitting rooms, real-time availability monitors, and a dedicated area for online pickup are thoughtful touches that put customer convenience first.

2. the evolution of curation: the joy of discovering taste

instead of simply listing products, the redesigned store segments the space according to customers’ tastes and purposes: the first floor is dedicated to shoes and bags; the second floor has separate square zones for denim and collections; and the third floor is dedicated to the sports line Athleticz and the contemporary line Origins. this allows customers to efficiently browse items that match their style without getting lost in the vast array of products.

3. korea’s first ‘jacafe’: adding more leisure to shopping

the highlight of the renovation is Zacaffè, located on the third floor. zacaffè is known for its modern interpretation of each city’s culture, and in Seoul, it’s inspired by traditional Korean “stone walls.” The textured walls of natural stone and the clover logo hidden throughout are a tranquil yet sophisticated take on the Korean aesthetic. The crystal latte and fig cream cheese monacaron, available only at Zacaffè, are sure to make you take a break from shopping.

celebrating its 50th anniversary, Zara’s Myeongdong Nunsquare store blurs the lines between online and offline, weaving together technology, emotion, and local culture to create what it calls the “retail space of the future. it’s more than a place to sell products, it’s a new landmark where brands and customers can connect sensually and create experiences that make them want to stay.

frequently asked questions (FAQs)

Q. are ‘Zacafes’ only inside Zara stores?

A. Yes, Zara Cafés are ‘shop-in-shop’ cafés located within certain Zara flagship stores. following Madrid, Spain and Nanjing, China, we opened the first one in Korea at Snow Square in Myeongdong, Seoul.

Q. can I pick up my online order in-store?

A. Yes, you can. you can use the ‘in-store pickup’ service through the Zara mobile app to pick up your online order at Noon Square within two hours. we have a dedicated pick-up area for your convenience.

Q. what are the best features of the revamped store?

A. The most notable features include the first ‘Zara Café’ in Korea, product curation organized by category, smart shopping features that connect with online, and sustainable space design.