Balenciaga Le City Bag, directly taken from the front row of the runway!

안녕하세요. 오늘은 발렌시아가의 최신 캠페인, 리 시티 백에 대해 이야기해보려 합니다. 이번 캠페인은 패션쇼의 전환점에서 느껴지는 긴장감과 기대감을 생생하게 담아내어 많은 이들의 마음을 사로잡고 있습니다. 2001년에 처음 소개된 리 시티 백은 이제까지도 변치 않는 아이코닉한 아이템으로, 이번 시즌에는 Y2K 감성과 현대적 감각이 조화롭게 어우러진 디자인으로 새롭게 선보여졌습니다. 이제 아래에서 하나씩 확인해보겠습니다.

When is the hottest moment in the fashion world? It’s right before the show starts, sitting in the Front Row, filled with excitement and tension.

Balenciaga has unveiled the Le City Bag campaign that captures this vivid atmosphere.

 

This campaign was shot by photographer and director Lauren Greenfield, capturing the fleeting moments before the fashion show begins. This work, which encapsulates the energy of the runway backstage, features global fashion icons such as Devon Lee Carlson, Pernille Teisbaek, Camille Charriere, Justine Skye, Dixie D’Amelio, Greece’s Olympia, and models Sua Lee, Paloma Elsesser, Mika Schneider.

 

Capturing the most real fashion moments before the show starts

Typically, fashion shows only highlight the models on the runway, but this campaign captures even more intriguing scenes. It showcases the vibrant atmosphere just before the fashion show!

 

Greenfield’s lens evokes the early 2000s TV fashion channel pre-show videos, capturing the scene just before the show. Guests greet each other under the flashing camera lights, check their phones, take photos, or strike selfie poses, creating moments of ‘real Front Row’ that anyone has imagined at least once.

“The most important thing at a fashion show isn’t the runway, but the energy of the people watching it!”

Balenciaga has proven this perfectly.

Le City Bag, where Y2K vibes meet modern sensibility

 

And the highlight of this campaign, Le City Bag!

First introduced in 2001, Le City Bag is truly a timeless item. This bag, where maximalism meets practicality, remains an iconic accessory representing Balenciaga even after more than 20 years.

In this collection, the styling reflects Y2K vibes, enhancing the Le City Bag by combining past and present Balenciaga collections. Notably, this season it is released in petal pink, camel, black, green, white, and metalized silver colors, made from the finest lambskin.

 

Furthermore, it is available in various sizes including mini, small, medium, and large, and thanks to the detachable shoulder strap, it can be used as both a shoulder bag and a crossbody bag. A design that doesn’t compromise on style or practicality!

The Le City Bag campaign by Balenciaga is not just a simple fashion advertisement.

“Fashion doesn’t only exist inside the show; it’s created even before the show starts!”

This campaign vividly showcases that message with its artistic direction.

Do you want to feel like you’re sitting in the Front Row of a fashion show?

This season, choose the Le City Bag!