MCM, first participation in Milan Design Week 24: unveiling the Wearable Casa collection

MCM이 이탈리아 밀라노 디자인 위크 24에서 처음으로 선보이는 ‘Wearable Casa’ 컬렉션은 패션과 인테리어 디자인의 경계를 허물며 새로운 가능성을 열었습니다. 독일 럭셔리 브랜드인 MCM은 Atelier Biagetti와의 협업을 통해 과거와 미래를 잇는 독특한 디자인 언어를 창출하였으며, 이는 단순한 가구를 넘어 새로운 라이프스타일을 제안합니다. 이번 컬렉션은 밀라노 디자인 위크에서 MCM의 혁신적인 브랜드 이미지를 각인시키는 중요한 계기가 되었습니다. 이제 구체적인 방법을 아래에서 확인해보도록 하겠습니다.

The German luxury brand MCM has stepped into the interior design field through the 24th Milan Design Week (Salone del Mobile 24).

Two days before the official opening of Salone del Mobile, MCM garnered attention by unveiling the ‘MCM Wearable Casa’ collection, which embodies a bold design philosophy.

This collection was born from a collaboration with the Milan-based interior design studio Atelier Biagetti, with renowned curator Maria Cristina Didero overseeing the planning to enhance its completeness.

Beyond Tradition to the Future: 7 Innovative Objects

The MCM Wearable Casa collection presents a new design language that connects the past and the future.

Chatty Sofa

Inspired by the vibrant graffiti of the city, this sofa visually unpacks the concept of ‘home (Casa).’

It pays homage to Gufram’s Bocca Sofa from the 1970s, harmonizing retro sensibility with modern aesthetics.

Tatamu

True to its name, which means ‘to fold’ in Japanese, this is a modular mat that freely transitions between a daybed and tatami.

It features a design that merges Bauhaus-style colors with Eastern and Western cultures.

Space Cabinet

A unique cabinet series inspired by planets, encapsulating a futuristic sensibility.

Gilet

A storage space for organizing everyday items, combining both design and practicality.

Clepsydra

An LED light with a curved silhouette that adds a soft ambiance to the space.

Mind Teaser

A multifunctional piece of furniture in a silver-toned cube shape, usable as a stool, table, and more.

Pet Backpack

A pet backpack made with MCM’s signature Visetos pattern, elegantly expressing the brand identity.

A new lifestyle proposed by MCM

The MCM Wearable Casa collection goes beyond simple furniture, presenting a new lifestyle that combines mobility and functionality.

This project, harmonizing the brand’s heritage with modern sensibility, has become a powerful opportunity to imprint MCM’s innovative brand image at Milan Design Week 24.