beauty Brands Get Together
first boutique store in Korea
on January 17, 2025, Prada Beauty opened its first boutique store in Korea, “Prada Beauty Seongsu” in Seongsu-dong, Seongdong-gu, Seoul.
prada Beauty Seongsu is now open. This is the first boutique store in Korea where customers can experience all of Prada Beauty’s products, including skincare, makeup and fragrances, in one place.
luxury Beauty Fashion Brands Gather in Seongsu-dong ‘Only at Prada Beauty Seongsu’
prada Beauty Seongsu is a space where you can experience all products such as skincare, makeup, and perfume in one place, and in particular, Prada Beauty Seongsu has received a lot of attention for previewing the Prada Reveal Mesh Cushion, which was scheduled to be officially released on February 3.
in addition, Prada Beauty’s niche fragrance collection, All Factory, is available only at this store in Korea.
fashion Bute Trend Mecca
seongsu-dong, a semi-industrial neighborhood in Seoul, began to become “hip” in 2012 .
k-fashion beauty brands such as New Balance and Samsung C&T opened flagship stores in Seongsu-dong, and fashion platform Musinsa moved its headquarters from Gangnam’s Apgujeong-dong to Seongsu-dong in 2022
luxury brands such as DIOR, Cartier Time, Tambourines, and Gentle Monster Seongsu Office Building (under construction)
seongsu-dong’s fashion, beauty, and luxury competition will only get more intense.
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