Seongsu’s photo spot, Dior Seongsu has been revamped with a new look.

서울 성수동의 디올 매장이 새로운 모습으로 단장했다고 합니다. 최근 카우스와의 협업을 기념하기 위해 특별한 뱀 디자인 오브제가 매장을 장식하고 있어, 이곳은 패션과 아트의 핫스팟으로 떠오르고 있습니다. 독특한 감성을 지닌 이 컬렉션은 많은 이들에게 새로운 즐거움을 선사할 것입니다. 그럼 본문에서 바로 이어서 살펴보죠.

When did Kaws come and go?

The Rising Star: Seongsu

Seongsu Dior Luxury Hotspot

Seongsu Dior Luxury Hotspot

This place you must visit in Seongsu, Dior Seongsu has been revamped in a new look. To commemorate the collaboration with Kaws, which was recently announced, a special snake design object reinterpreted by Dior House and Kaws decorates the store. The large object created to mark the new year of Eulsa in 2025 completes the spelling of DIOR in the shape of a snake, featuring the snake flowing across the contours of the logo and the letter details. This is also a key point of the collaborative items between Dior and Kaws.

Seongsu Dior Luxury Hotspot

This collection, born from the meeting of Kim Jones, the creative director of menswear, and Kaws, encapsulates Kaws’ unique world and expresses it with a cheerful and vibrant energy. The signature snake graphic has been incorporated into items such as cotton Bermuda pants, quilted shirts with canage graphics, knits, bags from the RIDER 2.0 line, leather goods, and accessories, and was launched in Dior boutiques nationwide right at the start of the new year. With Dior Seongsu emerging as a new hotspot for photo ops, how about visiting this weekend to take some photos and do some shopping? You can check out more details in the slides.

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