the fashion world has been shaken up. demna Gvasalia, the former creative director of Balenciaga, has been named the new creative director of Gucci, another brand under theKering umbrella.
demna made her debut at Balenciaga with the Fall-Winter 2016collection, reinterpreting the elegant designs established by Cristóbal Balenciaga with her own deconstructivistflair .oversized silhouettes, angular shoulder lines, and a mix of high and street fashion have created a new identity for the brand.
he will leave Balenciaga after 10 years with theupcoming haute couturecollection . known for his strong social messages and experimental style, how will Demnaud change things at Gucci? Let‘stake a look back at some of his iconicmoments at Balenciaga and imagine what Gucci will look like in the future.
his debut show forBalenciaga: fall-Winter 2016 Collection
demna Gvasalia’s first collection for Balenciaga, in which he sought to inject a modern, practical element into the already static and classic style.
details such aswire collars, off-the-shoulder, layering, and floral patterns made the collection both elegant and fun.
the collection was a contemporary interpretation of Cristóbal Balenciaga’s archives , reflecting his haute couture approach.
thepower shoulder trend was born: the Spring-Summer 2017 collection
the season that first introducedthe angular shoulder silhouette that has becomeBalenciaga’ strademark today .
bomber jackets and leather jacketswere the mainstays, and many brands followed suit.
the bomber jackets that appeared on the runway at the time are still consideredlegendary Balenciaga pieces.
the most popular shoes of the era: the ‘Triple S’ and ‘Speed Trainers’
in the late 2010s, fashion enthusiasts googled these shoes.
the ‘Triple S’ is the iconic item that startedthe uggie shoe trend.
the ‘Speed Trainer’ was a celebrity favorite and was so popular that it was hard to find in Korea.
celebrities such as G-Dragon wore them, and they madea big splash in the fashion world.
kim Kardashian loved the collection: fall-Winter 2018
it was during this season that Demna’s flair really began to shine.
the most notableitem wasthe layered coat dress, whichmade waves when Ye (formerly Kanye West) gifted it to his then-wife, Kim Kardashian.
withfloral patterns, tailored suits, angular hip silhouette coats, organza dresses, and more, Demna’s colorful design world was on display.
a show that warned ofclimate change: the Fall-Winter 2020 Collection
demna has often used fashion to send a strongsocialmessage.
Using LED graphics tocreate rain, fire, and thunder, she emphasized the crisis ofclimate change.
byleaving the first three rows of the runway completely empty,she symbolized the severity of global environmental change.
the collection was seen as more than just fashion, with a strong performanceelement.
a return to haute couture after 53 years: the Fall-Winter 2021 Collection
balenciaga revivedits haute coutureline aftera 53-year hiatusfollowing the introduction of ready-to-wear .
“Haute couture is the foundation of Balenciaga, and it is my role to restore it,” Demna announced.
the reintroduction of the haute couture line createda new Balenciaga, with the highest level of technical skill and creativity.
“Hack Collection” collaborationwith Gucci (2021)
this may have been the beginning of Demna’s move to Gucci.
for Gucci’s 100th anniversary ‘Hack Collection’, the two brands’ identities were merged, combiningthe GG monogram with the Balenciaga logo.
thecombination ofAlessandro Michele‘s retro style and Demna ‘ssubversive and experimentalflair wasa hit.
runway in thesnow: Fall-Winter 2022 collections
the show was staged in white snow, and the yellow tape look and garbage bag bagsin particular were the talk ofthe town.
“The collection seemed to ask a philosophical question: what is luxury?
it showed anexperimental approach to deconstructing traditional silhouettes and combining them in new ways.
a returnto minimalism: the Fall-Winter 2023 Collection
unlike previous collections, this season was characterized by an emphasis onminimalism.
it was the first collection after the child controversy, and it was very conscious of that.
the clean silhouettes and refineddesigns emphasized the minimalism that Balenciaga originally strived for.
demna’s new eraat Gucci
after a stintat Balenciaga , where she experimented with breaking fashion stereotypes, Demna is nowheading to Gucci.
will he once again set new trendsat Gucci ?
or take a completely different direction, the fashion world is eagerly awaiting his arrival.
what would Gucci look like with his touch?
a new chapter in fashion history is about to begin.
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