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if you’re looking to end the year on a high note or start the new year on a high note, there’s no better ritual than a snowy mountain walk. winter mountains require more preparation, but the snowy views and high altitude rewards as you approach the summit make it all worth it. we’ve compiled a … Read more

the “drunk to have fun” formula is being shaken up. the NOLO trend, which stands for non-alcoholic and low-alcohol consumption, is spreading as more people enjoy the atmosphere, conversation, and rituals without alcohol. IWSR reported a 9% increase in non-alcoholic beer volumes in 2024. why NOLO now At its core, NOLO is about low barriers … Read more

2025 was a year of expanding offline content like never before. From pop-ups that made a short-lived impression to exhibitions that went deeper into a brand’s philosophy. from gaming, F&B, subcultures, and more, we saw initiatives aimed at “pointy-headed fandom. our editors visit the pop-ups and exhibitions of the year todocument the moments we’d like … Read more

as the year draws to a close, what we need more than a fancy party may be time to process and pamper ourselves. exhibitions, cafes, tea houses, and even a diary shop. here are five end-of-year ritual spaces inSeoul where you can hit the pause button and focus on yourself amidst the hustle and bustle … Read more

from Berlin’s top three roasteries Bonanza and Durban Coffee, to Mexican Chipotle and milk tea Hayti. global F&B destinations once only found on international trips are now readily available in Seoul. This trend has accelerated in the past three years, with more and more brands choosing to skip Japan and China for their first foray … Read more

pink’s Hot Dogs, the legendary hot dog brand that Hollywood stars like Beyoncé and Brad Pitt line up to eat, is finally landing in Seoul. after the Philippines, there’s been a lot of interest in why the brand chose Seoul as its second international location worldwide, and who is leading the charge. why ‘Seoul’ for … Read more

in the Korean coffee market, where even the word espresso was unfamiliar, there is a brand that has withstood the test of time for 14 years. it’s Leesar Coffee, a brand thathas stayed the course by focusing on the essentials rather than chasing trends . we take a look at the philosophy that has taken … Read more

in a city where something new is emerging every day, Namsan is a special place that has stood the test of time. on this tour of Namsan’s modern and contemporary architecture, we tracethe memories and stories of Seoul’s past through its alleys and buildings. picnic: Remembering the Life of a Space, Autobiography of The Hilton … Read more

the sweltering heat is gone and fall has arrived, so why not take advantage of the crisp, cool weather and take a trip to oneof the many arboretumsaround Seoul thatoffer their own unique beauty even in the rain ?here are four of the best places to enjoy the romance of nature during this season when … Read more

contemporary lifestyle shop Chapter Onehas opened a new store in Hannam, NineOne under the name ‘House of Chapter1’. Centered on the three keywords “discovery of space, experience of senses, and way of staying,” the home lifestyle store is designed to create a terrace, living room, dining room, and bedroom like a real home, allowing visitors … Read more