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asia’s 50 Best Bars ([translate:Asia’s 50 Best Bars]), the ‘Billboard of the Bar Industry’ the 2025 rankings have been released. this year, eight bars from South Korea made the list, proving that Seoul has emerged as the center of Asia’s cocktail bar culture. We visited three of the top 50 – Zest, Alice Cheongdam, and … Read more

a meal of nature, prepared with Taean wind and sunshine, sea and land. in February, Table for Four ([translate: Table for Four]), a Michelin-starred fine dining restaurant that has been a staple in Seorae Village, found a new home in Hannam-dong. what has changed and what has remained the same about Chef Kim Sung-woon, who … Read more

what does it mean to taste authentic French in Seoul? fait Maison ([translate:Fait Maison]), the chic bistro at Sofitel Ambassador Seoul, offers flavors that stay true to the essence of French cuisine, with the motto “home-cooked” as its name suggests. Executive Chef Mikael Robin brings the memories of Brittany and the depth of French culture … Read more

the world’s leading restaurant guide, the MICHELIN Guide, has unveiled its hotel version of the star system, the “MICHELIN Key selection for the first time. eight Korean hotels have been recognized for their world-class hospitality, with a total of eight Korean hotels making the list, which guarantees an “unforgettable stay” beyond gastronomic delights. what is … Read more

how is brick, a traditional building material, evolving in modern architecture? the 50 finalists for the Brick Award ([translate:BRICK AWARD]) 26, which recognizes the world’s most creative and inspiring brick architecture, have been announced. the biennial awards are organized by Austrian building materials brand Wienerberger ([translate:Wienerberger]), and celebrate the endless possibilities of brick as a … Read more

a cup of tea captures the flavors of the season and the energy of the land. Rohae, which translates to “the energy of the dew,” is a brand led by Kim Dong-hyun, an 18th-generation descendant of the early Joseon literary master Kim Si-hyeok, who brings the crisp, clean aesthetic of traditional Korean tea into the … Read more

on September 27, Rise Hotel (RYSE), an Autograph Collection located in the heart of Hongdae, unveiled a unique music experience in partnership with record shop Manhattan Records Seoul: the one-of-a-kind Artist Suite, where guests can immerse themselves in music by becoming their own DJ. the Artist Suite, where the room itself becomes a work of … Read more

what does a cafe mean to you? More than just a place to grab a cup of coffee, it’s a place where you can take in a great view and spend quality time. we’ve handpicked four of Seoul’s most charming large-scale cafes for those who want it all: comfort, aesthetics, and flavor. These are the … Read more

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a bowl of makgeolli is the first thing that comes to mind when a chilly breeze blows in. with a sizzling hot plate and a spoonful of hot broth, it’s hard to beat a good makgeolli. Here are six of Seoul’s hottest makgeolli spots right now, from longtime stalwarts to hip new Korean restaurants. 1. … Read more