danish design brand Edition Denmark hasrefurbished its showroom in Seochon, Seoul, with a focus on exquisitely embodyingthe minimalism, craftsmanship, and natural spatial aestheticsthat are at the core of the Nordic sensibility .
collaboration withDanish design studio ‘Spacon & X’
at the heart of the showroom redesign is a collaboration with Danish architecture and design studio Spacon & X. the Nordic studio is known for their designs that are both functional and sculptural, and their aesthetic is reflected in the Seochon showroom. the custom furniture,co-created withlocal furniture studio EAEA Studio, seamlessly integrates Edition Denmark’s brand identity into the space.
a lifestyle space that’s astore and café in one
the redesign combinesthe traditional showroom function with a café experience tocreate a richer brand experience for visitors. the same terracotta tiles were chosen for the flooring to create a natural flow between the shop and café, creating an organic connection between indoors and outdoors . Theopen kitchen-style bartable, which is reminiscent of a Danish home kitchen, servesas a key focal point for experiencing the brand’s lifestyle philosophy.
danish emotions over a cup of coffee
along with the renovation , the quality of service has also undergonea significant change: automatic brewing machines have been introduced to ensure consistently delicious coffee every time, and the tried-and-tested “Edition Denmark Blend” captures the smooth, nutty flavor of Denmark. In addition, a specialtysingle-origin “Bizkaia” is available, offering coffee lovers a unique experience.
the Edition Denmark Seochon showroomis no longer just an exhibition space; it is a multi-cultural space where Nordic sensibilities can be experienced with all five senses, conveying the brand’s philosophy through architecture, coffee, and furniture. it’s a must-visit for anyone fascinated by Danish design and ethos.
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