Hotspot

frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. it’s the birth of a new art platform where visitors can enjoy Frieze’s … Read more

frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. this will be a new art platform where visitors can enjoy Frieze’s sensational … Read more

founded in Kobe, Japan, in 1994, Japanese editorial shop Bshop has made a name for itself with its “modern heritage” style, and for its 31st anniversary, the brand has chosen Seoul as its first global destination. Opening its flagship store in Hannam-dong, a fashion hotspot, Bshop is more than just an international expansion; it’s the … Read more

‘Life in the evening’ and ‘cultural life’ are the dreams of many office workers. however, it’s not always easy to find time to visit an art museum on weekday evenings due to busy work schedules. Daelim Museum of Art has prepared a very special gift for such office workers. the museum offers two free night … Read more

global fashion brand ZARA has reached a new milestone in the heart of Seoul, Myeongdong. Reopening on May 9 after a major renovation, the ZARA Myeongdong Nunsquare flagship store is more than just a store – it’s an innovative space that combines shopping, relaxation, and technology. The first Zacaffè in Korea is the best reason … Read more

aesop, the skincare brand that never fails to surprise, has done it again. instead of the mecca of pop-up stores, Seongsu-dong, the brand has set up shop in the sleepy alley of Buam-dong to celebrate the launch of its new eau de parfum, Above Us, Steorra. Running from August 29 to September 7, the pop-up … Read more

retro cafes, where the familiar and the new coexist, have never ceased to be popular. a special space that brings back memories of ‘tea houses’ with sweetened tea and Viennese coffee for a mom in her 50s, or a new-fangled experience of an era she never experienced for her daughter in her 20s. take a … Read more

if you’re used to canceling your plans when the forecast calls for rain, why not change your plans this year? from July 4 to August 31, LCDC SEOUL, a multifunctional cultural space in Seongsu-dong, will host the RAINY DAY PROJECT, a special summer project that makes you look forward to rainy days. it’s an event … Read more

there’s only one thing that can make or break your impression in the hot air: your scent. if you’re a ‘perfume nomad’ who searches for your signature scent every summer, it’s time to stop shopping and start experiencing. here are five of the most sensational niche perfume showrooms in Seoul, where brand philosophy becomes space … Read more

it’s said that all roads lead to Jongno in Seoul, but the most serene and deeply enchanting paths are hidden at the foot of Inwangsan and Bukhaksan mountains. today, we’re taking a break from the hustle and bustle of the city center to explore Cheongnyun and Buam-dong, two neighborhoods where nature, culture, and flavor coexist. … Read more