design icons reborn: the return of timeless masters

design icons from the past don’t just live in history; objects resurrected from forgotten archives are reborn as re-editions that honor the original, or expanded and transformed with ideas and sustainable materials from contemporary designers. we’ve rounded up some exciting moments where the legacy of the past shines anew in today’s senses. plastic meets wood: … Read more

How to survive in the age of AI: A complete analysis of the top 10 keywords in ‘Trend Korea 2026’

for the past 17 years, Trend Korea’s preface has always started with the economy, but the keyword that opens Trend Korea 2026 is ‘artificial intelligence’ (AI), which overwhelms all variables, including the economy. seoul National University’s Center for Consumer Trend Analysis, led by Professor Nando Kim, has divided the consumption trends of 2026 into two … Read more

iKEA X Gustav Vestmann limited edition collection premieres in South Korea

global home furnishings brand IKEA has unveiled a limited-edition collection with one of today’s most sought-after Swedish designers, Gustaf Westman, for the world’s first time in South Korea. Featuring his signature chunky curves and bold colors, the 12 pieces set the stage for celebrating both special moments and the little things in life. bold, playful … Read more

designer Seungji Moon’s first furniture brand ‘Habagooden’ visits Hannam-dong showroom

designer Seungji Moon has been recognized for her collaborations with world-class brands such as COS and Blue Bottle. Her artist label TeamVirals has launched its first furniture brand, HAVAGOODEN, and opened a showroom dedicated to its philosophy, HAVAGOODEN Seoul House, in Hannam-dong, Seoul. this is where the story of this new brand, which debuted at … Read more

fritz Hansen Repair Pop-Up, Series 7 Celebrates 70 Years of Sustainable Choices

fritz Hansen Repair Pop-Up, Series 7 Celebrates 70 Years of Sustainable Choices danish design master Fritz Hansenhosted a special sustainability-themed pop-up event in Seoul. celebrating the 70th anniversary of the brand’s iconic Series 7chair, the pop-up, calledCARE&REPAIR, is an opportunity to experience first-hand how to extend the life of your furniture and live a greener … Read more