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louis Vuitton, which has always explored the realm of culture and art beyond fashion, is redrawing the culinary map of Seoul. on September 1, Le Café Louis Vuitton, the first permanent dining space in Korea, will officially open on the fourth floor of Louis Vuitton Maison Seoul, a masterpiece by architect Frank Gehry. more than … Read more
under the slogan “Make New Fantasy!”, Nudake, a dessert brand that always surpasses expectations, has opened its fourth space and first standalone flagship store in Seongsu-dong, Seoul. This is a new milestone for the Seongsu-dong café scene, which is more than just a café, but a surreal experience that feels like enjoying a sweet cake … Read more
designer Seungji Moon has been recognized for her collaborations with world-class brands such as COS and Blue Bottle. Her artist label TeamVirals has launched its first furniture brand, HAVAGOODEN, and opened a showroom dedicated to its philosophy, HAVAGOODEN Seoul House, in Hannam-dong, Seoul. this is where the story of this new brand, which debuted at … Read more
frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. it’s the birth of a new art platform where visitors can enjoy Frieze’s … Read more
frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. this will be a new art platform where visitors can enjoy Frieze’s sensational … Read more
founded in Kobe, Japan, in 1994, Japanese editorial shop Bshop has made a name for itself with its “modern heritage” style, and for its 31st anniversary, the brand has chosen Seoul as its first global destination. Opening its flagship store in Hannam-dong, a fashion hotspot, Bshop is more than just an international expansion; it’s the … Read more
kARL LAGERFELD’s first immersive pop-up store in Korea has opened in Seoul’s trendy Seongsu-dong neighborhood, showcasing the creative legacy and future vision of the late icon of modern fashion. Presented in collaboration with CJ OnStyle, the Seongsu-dong pop-up combines the brand’s signature black-and-white aesthetic with a futuristic flair, creating a unique experience that feels like … Read more
‘Life in the evening’ and ‘cultural life’ are the dreams of many office workers. however, it’s not always easy to find time to visit an art museum on weekday evenings due to busy work schedules. Daelim Museum of Art has prepared a very special gift for such office workers. the museum offers two free night … Read more
global fashion brand ZARA has reached a new milestone in the heart of Seoul, Myeongdong. Reopening on May 9 after a major renovation, the ZARA Myeongdong Nunsquare flagship store is more than just a store – it’s an innovative space that combines shopping, relaxation, and technology. The first Zacaffè in Korea is the best reason … Read more
every June, Denmark’s capital city of Copenhagen transforms into a giant design gallery. this is because the Nordics’ largest design festival, 3 Days of Design, takes place. In 2025, under the theme “Keep it Real,” the event brought together more than 400 brands to ask how design can connect with our lives in a more … Read more