Visiting Designer Moon Seung-ji’s First Furniture Brand ‘Habaguden’ Showroom in Hannam-dong

Home for Good: Furniture for a Good Home

Starting from the warm greeting “Have a good one,” HAVAGOODEN focuses on the time spent in a ‘home’ that accompanies the beginning and end of each day. Their furniture aims to be a supporting character that naturally blends into the space and the user’s daily life rather than becoming a flashy protagonist. By shedding unnecessary embellishments and staying true to the essence, the design centers around ‘user comfort’. The ‘Nap Sofa’, which invites a cozy nap with its carefully adjustable armrest angles, symbolically represents HAVAGOODEN’s philosophy.

Time Under the Roof: The Story of the Hannam-dong Showroom

The ‘HAVAGOODEN Seoul House’ is designed to create a comfortable and flexible atmosphere, as if visiting a friend’s home, in line with the concept of ‘home’. The furniture spread across two floors is arranged naturally without specific partitions, helping visitors easily immerse themselves in the brand’s story, just like a real living space.

Particularly impressive is the ‘raw’ aesthetic that preserves the existing building’s walls and ceilings. The exposed concrete and walls bearing the marks of time create an honest and comfortable synergy when paired with HAVAGOODEN’s furniture, which retains only the necessary elements. Designer Moon Seung-ji expressed, “It feels like drawing a roof with the word HAVAGOODEN and opening the door for the first time,” adding, “I want to talk about the time under the roof that repeats daily, often unnoticed as special.”

Whether visiting through Naver reservations or casually dropping by while strolling in Hannam-dong, ‘HAVAGOODEN Seoul House’ is more than just a showroom selling furniture; it will grow into a community space where furniture lovers gather to communicate and gain new inspiration. If you’re curious about the ‘good form of life’ proposed by Moon Seung-ji, knock on the door of this house.

Frequently Asked Questions (FAQ)

Q. What does ‘HAVAGOODEN’ mean?

A. It’s a name derived from the greeting ‘Have a good one’, meaning to create furniture for comfortable times spent in a good home (Home for Good).

Q. What is the location and operating hours of the showroom?

A. It is located at 106 Hannam-daero, Yongsan-gu, Seoul, on the 1st and 2nd floors. You can receive priority guidance through Naver reservations, and walk-in visits are also possible without a reservation.

Q. What kind of designer is Moon Seung-ji?

A. She is a product designer and space director focused on furniture. Collaborating with various brands such as fashion brand COS, café Blue Bottle, and Fritz, she has built her own design language and currently serves as the co-representative of the artist label ‘Team Virals’.