서울 성수동에 위치한 SHIRO의 첫 번째 플래그십 스토어가 드디어 문을 열었습니다. 일본의 클린 뷰티 브랜드 SHIRO는 '매일 사용하고 싶은 제품'이라는 철학을 바탕으로, 지속 가능성과 윤리적 생산을 실현하는 브랜드입니다. 이번 매장은 과거의 신발 공장을 리노베이션하여, 지역의 매력을 그대로 보존하며 새로운 공간으로 재탄생하였습니다. 이제 구체적인 방법을 아래에서 확인해보도록 하겠습니다.
SHIRO Seongsu Opens! The First Flagship Store in Korea Where Fragrance Meets Sustainability
SHIRO Seongsu Store First Flagship
Japanese clean beauty brand SHIRO has opened its first flagship store in Korea in Seongsu-dong, Seoul. Based on the philosophy of ‘products we want to use every day’, SHIRO, a sustainable brand that realizes ethical production and resource circulation, has introduced SHIRO Seongsu on the 26th.
SHIRO is a brand that offers skincare, makeup, and fragrance products that harness the unique power of carefully selected natural ingredients from both domestic and international sources. The brand manages the entire process from development to sales, with zero waste and resource circulation as its core values.
A Sustainable Space that Preserves the Charm of the Former Industrial Area of Seongsu
SHIRO Seongsu has been reborn as a new store by renovating an old shoe factory, preserving as many traces of the past as possible. It features recycled materials from the previous store, such as windows and bricks, transformed into terrazzo handles and sinks. Additionally, materials sourced from local woodworking shops have been utilized as new furnishings.
A Two-Story Space with a Hands-On Fragrance Experience
SHIRO Seongsu Store First Flagship
On the first floor, customers can try and purchase a variety of SHIRO products, while the second floor features the ‘HERB BLENDER LAB’, where customers can create their own unique scents. This special experience allows them to select various herbs according to the season and create fragrances infused with the energy of nature.
Special Items Exclusive to Korea, Only at ‘SHIRO Seongsu’
To celebrate this opening, SHIRO is also introducing the exclusive Korean fragrance ‘Lily of the Valley Eau de Parfum’ and the flagship limited kit ‘SELECT YOUR BEST’. This fragrance starts with bergamot and green floral notes and finishes with jasmine and white musk, leaving a soft and fresh impression on everyone.
The ‘SELECT YOUR BEST’ kit consists of a total of five popular products, among which the ‘Sheer Cheek Color’ is a limited item specially created for this kit. It features SHIRO’s delicate sensibility and care, available only at the Seongsu store.
Experience a fragrant journey in harmony with nature at SHIRO Seongsu. It is a space where you can encounter a new beauty culture that practices a sustainable lifestyle beyond simple consumption.
Provided by: SHIRO Korea
🔻함께보면 즐거운 콘텐츠 모음🔻
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