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invitation to the Diesel House

open the door, come in, make yourself at home, and mingle with the other house guests. You might make a new friend, find an unexpected rival, or even a special connection. whatever it is, feel free to have fun, experiment, and be yourself. there’s only one rule. someone is watching.

dIESEL’s Spring-Summer 2025 campaign, “The House Guest,” was a collaboration between director Glenn Martens and art director Christopher Simmons. The campaign was inspiredbythe idea of a group of strangers living together in a space where every human action is being observed by someone with the idea that every human behavior is being observed.

the campaign features a variety of people gathered in a living room, captured from a top-view angle, as if their movements were captured from the perspective of an observer. the campaign also features models of different ages, races, genders, and body types wearing Diesel’s new seasonal collection andshowing off their individuality.

the dress code forthe campaign is Diesel’s signature material, denim.

sporty jackets with racer-style silhouettes

denim pieces with jacquard and fringe details

bandana looks with draping and knots

styling Lingerie with Trompe-l’œil Techniques

accessories also captured Diesel’s signature experimental flair, including the curved silhouette of the Double D Bag, Metamorph stainless steel chain jewelry, and eyewear with punched details.

check out the slideshowbelow to see the new campaign visualsfor yourself.

invitation to the Diesel House

the dress code forthe campaign is Diesel’s signature material, denim.

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