shinsegae Department Store’s Gangnam Food Pavilion Sets New Standard for ‘Hyper-End’ in Korean Retail

the evolutionof hyper-end gastronomic experiences

as the Korean retail industry shifts toward premium experiences, Shinsegae Department Store’s Gangnam Food Centeris leading the way and setting new standards. the space, which has been expandedto include desserts, a food hall, and a premium market,has become a ‘gourmet culture space’ that goes beyond simple shopping.

1. opening of Sweet Park, the largest selection of desserts in Korea

with a total of 43 dessert brands, ‘Sweet Park’ is a 1,600-square-meterspace that is a paradise for customers who are serious about sweets. it is organized into five categories, including bakery, chocolate, and seasonal pop-up brands, where you can meet popular Korean and international sweets in one place.

in particular, there are various dessert brands such asgariguettemade famous by Omotesando in Tokyo, Japan, Pierre Marcolini, the royal Belgian chocolate , Seongsu-dong Hot FudgeBrower,and Béthong, and the waiting line has been continuous since its opening.

the design of the space, which was created in collaborationwithNew York design studio Roman & Williams,blends classic and contemporary aesthetics, with a vaulted ceiling and open floor plan to maximize the customer experience.

2. food hall, a high-class space where liquor and gourmet coexist

house of New World is not just a dining space, but a food hall that embodies the atmosphere of a high-end restaurant and lounge.

The interior designed in collaboration with AWOSA, the first restaurant in Korea to stay open until 10 p.m., and 12 brands from the first department store in Koreacombine to create an experience that can only be found here.

the food hallfeatures domestic and international gourmet restaurants such as Yoon Haeundae Galbi, Sushi Kimusa, and Unagi Kikukawa , and the lighting is adjusted by time ofday to create a different atmosphere for each day and night.

3. shinsegae Market, the ultimate in premium grocery shopping

shinsegae Market isa space thatrevolutionizes the grocery shopping experiencebeyond simple food purchases , offering a blend of traditional and cutting-edge services on 600 square meters.

there are manycontract-grown and specialty products, such as fruits from Select Farm, premium rice from Sookjae Rice, and seafood from Haenyeo’s New World,

premium side dish lines include chef brands ‘Dawn Jongjong’ and ‘Superpan Deli’, providing a special home-cooked experience.

4. complete with customization and personalized curation

shinsegae has alsoenhancedits top-notch customization services, including on-the-spotrice milling and rice flour production at‘Rice Mill’ and broth pack customization at ‘Fermentation:Gyogan , ‘ as well as valet storage and porter servicefor VIPs and a dedicated checkout counter.

the public arcade features popular brands such as Bo & Me, Intelligentsia Coffee, and Osulloc to enhance customer satisfaction.

operational Information

location: B1F, Shinsegae Department Store Gangnam, 176, Sinbanpo-ro, Seocho-gu, Seoul, Korea

main space:

shinsegae Market (1980㎡ / 600 pyeong)

house of Shinsegae (7273㎡ / 2200 pyeong)

sweet Park (5300㎡ / 1600 pyeong)

hours of operation:

shinsegae Market & Suite Park: Weekdays 10:3020:00 / Weekends 10:3020:30

house of Shinsegae: Daily 10:30-22:00