finally offline: iApp Studio opens its first brick-and-mortar store in Dosan with the ‘Soujango’ concept

iApp Studio has been available only in online raffles and pop-up stores, but now you can experience it in person. iApp Studio, a creative crew led by rapper Vinzino, is opening the brand’s first official iApp Studio store, NAVY: A STORAGE ROOM, on September 6th near Dosan Park in Seoul. it’s more than just a sales space, it’s a meaningful space that embodies the brand’s philosophy and history.

the ‘storage room’ concept: housing the brand’s archives

the new Dosan store is designed with the unique concept of a “storage room” – a space that houses and shares the brand’s archives, the crew’s tastes, and a record of their activities, just as a museum houses precious objects. it’s a place where visitors can experience iApp Studio’s identity and activities firsthand and gain a deeper understanding of the brand’s worldview.

who is iApp Studio?

iApp Studio is a crew of artists formed in 2013 and named after the acronym “I’ve Always Been,” which refers to the brand’s philosophy of “unchanging” and “persistence. led by rapper Vinzino, the members, who majored in art, are active in various fields such as writers, professors, and F&B. what started as a ‘workwear’ outfit for the crew, the brand has developed a unique identity through cross-genre collaborations with Asics, Ottogi, Pokemon, Netflix, and more.

what can you find?

the Dosan Store showcases the past, present, and future of iApp Studio.

• offline-only products: Limited edition items that are only available in-store.
• original lines and seasonal apparel: We’ll feature original lines and seasonal collections in navy, the brand’s core color.
• collaborations and staples: We’ll have a mix of our most talked-about collaborations and our most beloved staples.

store information

• store name: NAVY : A STORAGE ROOM
• opening date: September 6, 2025
• location: 1F, 10-7, Dosan-daero 45-gil, Gangnam-gu, Seoul, Korea [603]
• hours of operation: 11 am – 8 pm

to avoid crowds, only online raffle winners will be admitted during the store’s initial opening weekend, so we recommend checking iApp Studio’s official social channels in advance if you plan to visit.