masters of Light, 130 Years of Legacy: Swarovski Unveils Anniversary Collection with Seven Brands

swarovski, a brand synonymous with crystal innovation, is celebrating its 130th anniversary with a very special project. it’s a limited-edition collection called “Creators’ Lab” with seven world-class brands. launched in 2021, the collaborative project is known for transforming iconic products from each brand into dazzling works of art using Swarovski crystals. this year, it’s even more special.

unexpected encounters: 7 brands, 7 objects

this Swarovski 130th anniversary collaboration brings together seven genre-defying brands – Oakley, Off-White, Bearbrick, Vape, Puma, Gupram, and Loop earplugs. See how everyday items are transformed by Swarovski’s rich light.

oakley x Swarovski: Sporty ‘Plasma’ eyewear was set with 867 crystals to create an experimental and dazzling visual.

off-White x Swarovski: The arrow logo on the signature hoodie is embellished with more than 4,000 crystals to create a three-dimensional and unique texture.

bearbrick x Swarovski: Art toy icon Bearbrick is transformed into a striking art piece with nearly 14,500 crystals set by hand.

vansx Swarovski: Vans’ iconic Varsity Jacket is transformed into a striking piece of fashion artwork with crystals.

puma x Swarovski: The classic sneaker ‘Speedcat’ is transformed into a spectacular high-fashion object with over 5,000 crystals.

about the launch

the “Creator’s Lab” collection, which celebrates Swarovski’s 130th anniversary, will be available in limited quantities starting October 24 at select stores, including the Swarovski Dosan Park flagship store, and on the official website. blurring the boundaries between art, fashion and lifestyle, this collaboration is sure to be a unique experience worthy of collecting.