the smartphone market ischanging, where is iPhone 17 headed?
with the iPhone 16e model released earlier this year, consumers’ attention has naturally shifted to the next flagship model, the iPhone 17. while it’s still too early for an official announcement, there are plenty of rumors and information coming from various sources.
while the information so far is not finalized and subject to change, here are the latest iPhone 17 release date, design, and lineup details based on reports from Bloomberg, MacOtakara, MacRumors, AppleInsider, and other trusted international tech publications.
new lineup?
currently, the iPhone series consists of four lineups: regular, plus, pro, and pro max, excluding the SE model. however, given the low popularity of the Plus model, it’s likely that Apple will introduce a new model to replace it.
the most likely new addition is the iPhone 17 Air. the reason why the previous Plus model didn’t get much of a response in the market is that it occupied an ambiguous position between the regular and Pro models.
the iPhone 17 Air is expected to have a similar design to the regular model, but the rear camera is likely to be a single lens. recently released renders show the cameras lined up in a row, so it’s not expected to support spatial shooting.
most notable is the thickness. according to leaked information, the iPhone 17 Air is expected to be the thinnest iPhone ever, measuring between 5.5mm and 6mm thick. the weight is also expected to be significantly reduced. however, it’s not yet clear if the performance will be better than the regular model.
design changes – the difference between the regular and pro models
the iPhone 17 regular model will likely not change much from the original design. the camera arrangement is expected to remain vertical. previously, it was rumored that it might switch to a horizontal arrangement, but given its spatial shooting capabilities, the vertical arrangement is likely to remain.
the Pro and Pro Max models, on theother hand, will likely see a significant design change. while the rear camera will retain its traditional triangular arrangement, the camera module itself will be larger than before. the exact reason for this is unclear at this point, but it’s likely a move to improve camera performance.
the punch hole at the top of the display on the Pro and Pro Max models is also expected to be smaller than before. material changes are also expected, with the design likely to feature a combination of aluminum and glass instead of titanium. this design change is likely to improve durability while also enhancing wireless charging performance.
performance upgrades, chipset changes
the iPhone 17 series will likely use different chipsets for each model.
the iPhone 17 regular and Air models will havethe A19 chip
pro and Pro Max models will most likely havethe A19 Pro chip
current rumors suggest that the A19 chipset will be manufactured on a new 3nm process, rather than the current 2nm process. the chipset is expected to be more power efficient and perform better than the previous generation, and will likely be built on the N3P process.
the chipset is also expected to have avapor chamber heat dissipationsystem inthe Pro and Pro Max models, which should improve heat issues.
meanwhile, the 120Hz variable refresh rate (ProMotion) feature, which was previously only available on the Pro and Pro Max models, may be expanded to the regular and Air models. however, it is not yet clear if the Always-On Display (AOD) feature will be added to the regular models.
improved AI features
apple’s artificial intelligence (AI) technology isexpected tobe significantly enhancedin the next iPhone models . while some features are currently available in beta, the next model is expected to have more sophisticated generative AI and Apple Intelligence features.
in particular, Apple is likely to enhancethe existing Siri through AI-driven software optimizations to further enhance the AI assistant’s ability to work with voice commands. productivity features such as AI-powered photo editing and document organization will also be upgraded.
release Date and Pricing
the iPhone 17 series is expected to be unveiled at the Apple event in September 2025 and go on sale in the first launch countries later that month. south Korea is likely to be among the first launch countries, as Apple has been considering South Korea as a key market recently. the expected release date is likely to be between September 25 and early October.
the price is likely to be slightly higher than the previous model.
the regular model is expected to cost around 1.49 million won
pro model around $1,799
pro Max model about 1.98 million won
however, pricing for the new Air model has not yet been finalized.
the bottom line
based on the iPhone 17 rumors, we’re expecting some exciting changes, including design changes and the addition of a new air model, but we may be disappointed by the price increase and some feature changes.
buying the current iPhone 16 series may be a good option, especially since you may not notice much of a difference compared to the previous model. if you buy through some retail channels, you can save around $150, depending on the color and model.
in the end, the real changes in the next model will be clearer after the actual release, so take the current rumors with a grain of salt.
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