a pledge of love without limits: Cartier unveils its ‘LOVE Unlimited’ collection

since its creation in New York City in 1969, the Cartier LOVE collection has become a timeless icon of love. With its distinctive screw motif symbolizing the sealing of love, the collection was reborn in 2025 as Cartier LOVE Unlimited, with anew vision of love without limits.

from rigid to flexible: second Skin Design

whereas the original LOVE bracelet was a rigid oval bangle, the new LOVE Unlimited has evolved into a completely flexible design: the intricately crafted ‘girdled’ links gently conform to the movement of the wrist, creating a second-skin-like comfort. the hand-polished screw detailing remains intact, continuing the iconic LOVE collection, but now colorfully reflects light with every movement for maximum sparkle.

goodbye screwdrivers: invisible closure and endless connections

the most innovative change in this collection is the closure. unlike the previous method, which required a special screwdriver to fasten, LOVE Unlimited introduces an ‘invisible clasp’ system, making it easy and simple to put on by yourself.

what’s more, the clasp is designed to interlock with other bracelets, allowing for endless connectivity and expansion. you can link multiple bracelets together to create a choker or belt, for example, to create your own love story with styling that is, as the name suggests, ‘limitless’.

product lineup and pricing

The LOVE Unlimited collection is available as a bracelet and ring in three materials: yellow gold, rose gold, and white gold. it is available at Cartier boutiques and is priced as follows

• bracelets: from $14,000
• ring: from $3.98 million

cartier LOVE Unlimited proposes a modern way of loving that goes beyond sealing it, but allows it to expand and express itself freely. create your own unique token of love through a connection without limits.