all things Rose: puma Unveils First Collaborative Collection with Ambassador Rose

global sports brand PUMA presents PUMA x ROSÉ, its first collaborative collection with Global Ambassador Rosé, which features the athlete’s unique style and personality, as she was involved in the entire process from concept to design. pUMA’s sporting heritage is combined with her signature understated flair and modern details to create an entirely new collection.

puma heritage reimagined through Rose’s eyes

“It’s really special because it reflects a lot of who I am on and off the stage,” says Rose of the collection, “I wanted every piece to feel like a quiet rebellion, something that empowers you to be your most honest and fearless self.” the entire collection is based on a monochromatic color palette, complete with the ‘ROSIE’ graphic wordmark and the brand’s signature feminine details.

one to watch: The Speedcat’s new look

at the center of the recent low-profile trend, Puma’s iconic Speedcat sneaker has been given a makeover by Rosie.

• speedcat Ballet: Inspired by pointe shoes, this model retains the slim silhouette of the original Speedcat, but with a drastically lowered instep for an elegant and feminine look.
• speedcat OG Premium: A rosé-inspired reinterpretation of the classic Speedcat model that can be worn with a variety of styles.

apparel and accessories lineup

alongside the sneakers, the apparel lineup also features Roger’s flair. it includes oversized track jackets and relaxed-fit track pants, as well as comfortable half zip-ups and hoodies, a modern take on PUMA’s iconic tracksuits. A mesh top with ‘ROSIE’ graphics and a range of accessories, including an extra small duffel bag, micro grip bag and hat, complete the collection.

launch details

the ‘PUMA x ROSÉ’ collection will be available starting August 28 at PUMA’s official online and offline stores and select editorial shops worldwide.