swedish luxury beauty brand BYREDO unveils the BYREDO 2025 holiday collection, capturingthe serene spirit of Scandinavian winters and the joy of sharing. captured by photographer Francesco Nazardo, the dreamy campaign perfectly captures the Nordic vibe at the heart of the collection and heightens the excitement of the holidays.
the brand’s first-ever advent calendar
the most notable piece in this year’s collection is undoubtedly the brand’s first-ever advent calendar. the sculptural, three-tiered box has 24 drawers, each hiding a miniature of our iconic fragrances, candles, hair parfums, hand creams, and other products to make every day leading up to Christmas a special moment.
limited edition for winter nights
we also have some limited edition products created especially for this holiday season.
limited candle ‘Winter Cabin’
the ‘Winter Cabin’ candle captures the cozy, tranquil atmosphere of a snow-covered cabin in its scent. It’s the perfect way to fill a space with warmth and coziness on a cold winter night.
eyeshadow palette ‘Ocean Haze’
directed by Global Makeup Creative Partner Lucia Pica, this seasonal eyeshadow palette is inspired by the shifting light of the Nordic seas. From shimmering turquoise to soft moss and muted mauve, the palette is a harmonious mix of shades to create mystical holiday looks.
byproducts & Signature Sets return
byproduct, the lifestyle line that embodies the Byredo identity, has been revamped with new colors and designs. scarves and blankets in blues, greens and grenadines add a sensual warmth to winter interiors, while the perennial favorite Signature Sets collection has been reimagined with vibrant graphics and boldly colored packaging to showcase best-selling fragrances and body and hand care products.
the Byredo Holiday Collection 2025 is available now at Byredo Beauty Stores on Garosu-gil, major department stores nationwide, and the official Byredo online mall.







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