Hipdang-dong Alley Stroll: Rediscovering Old Spaces, 3 Emotional Cafés

힙당동은 오래된 골목과 시장에 새로운 감정이 스며들며, 최근 ‘힙당동’이라는 이름으로 다시 태어났습니다. 세월의 흔적을 간직한 공간들이 독특한 장소로 재탄생하여 MZ 세대의 발길을 사로잡고 있습니다. 오늘은 이 지역의 트렌드를 선도하는 상징적인 카페 세 곳을 소개해 드리겠습니다. 이제 구체적인 방법을 아래에서 확인해 보도록 하겠습니다.

As new emotions seep into the landscapes of old alleys and markets, Sindangdong has earned the new name ‘Hipdangdong’. Old spaces that have preserved the traces of time are reborn as unique places, captivating the footsteps of the MZ generation. Today, we introduce three iconic Hipdangdong Cafes that lead the trends in the area.

Timeless Spaces: 3 Representative Cafes of Hipdangdong

1. A Place to Wash Your Soul, Simsejeong

 

 

 

 

Built in 1959, an old grain warehouse has been reborn as a bakery cafe that preserves the essence of time. The high ceilings, rough brick walls, and concrete floors reveal the traces of the past, creating a unique vintage vibe. The signature menu includes freshly baked ang butter pretzels and baguettes every morning, as well as the attractive lemon tart with refreshing lemon cream.

[translate:INSTAGRAM]: @cafe.simsejeong
Address: 409-11 Toegye-ro, Jung-gu, Seoul
Hours: Weekdays 09:00 – 21:30 | Weekends 10:00 – 21:30

2. A Tranquil Retreat, Rereplay

 

 

 

 

An old inn has been transformed into a calm and modern retreat through the touch of designer Yoon I-seo. Just like its name, which adds ‘[translate:Re]’ to ‘[translate:Replay]’ to convey the message of ‘a life for myself’, the space offers visitors complete relaxation. The first floor features delicate wood interiors, while the second floor provides cozy seating areas, where you can enjoy unique desserts like special tea, Rere bread, and grilled mugwort rice cakes.

[translate:INSTAGRAM]: @r_e_r_e_play
Address: 14-6 Toegye-ro 81-gil, Jung-gu, Seoul, 1st and 2nd floors
Hours: 12:00 – 21:00 (Closed every Monday and Tuesday)

3. A City Panorama, The Peter Coffee

 

 

A modern four-story building with a geometric window design catches the eye among the old buildings of Sindangdong. The vintage wood interiors and the placement of Eastern objects throughout the space create a unique atmosphere, and when you go up to the rooftop, a panoramic view of Sindangdong unfolds before you. Enjoy a sweet time filled with hip vibes along with a variety of croissants, which are the signature menu here.

[translate:INSTAGRAM]: @the_pter_coffee
Address: The Peter Coffee, 411 Toegye-ro, Jung-gu, Seoul
Hours: 10:30 – 21:30 (Closed every Sunday)